What factors does Google use to determine its local ranking?

What factors does Google use to determine its local ranking?

How Google determines local ranking. Local results are based primarily on relevance, distance, and prominence. A combination of these factors helps us find the best match for your search.

How are local keywords ranked?


  1. Get your Google My Business page set up.
  2. Optimize all of your landing pages with local keyword data.
  3. Ensure your NAP listings remain consistently across the web.
  4. Generate genuine reviews from your customers on Google and Yelp.
  5. Optimize your search engine snippets.
  6. Focus on localized link building.

How do I rank higher in Google local search?

Here are some tips for optimizing these Google My Business account sections for higher ranking on Google Maps:

  1. Be consistent with name and address.
  2. Use a local phone number.
  3. Include your tracked and main number.
  4. Keep your hours updated.
  5. Write a business description.
  6. Properly categorize your business.
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Which of these factors will affect your ranking for local focused queries?

4. Which of these factors will affect your ranking for local-focused queries?

  • A crawlable, correctly formatted address on your website.
  • The number of Facebook fans you have in the area.
  • The location of your website’s server.

Why is local search important what factors do you think are most important for local optimization?

Local Search Can Target Leads from Mobile Users Unlike other forms of advertising, local SEO is able to target both desktop and mobile web users. This means that for local businesses looking to promote their products and services, local SEO that’s optimized for mobile search can be especially lucrative.

How can I get a better local ranking on Google?

Your position in web results is also a factor, so SEO best practices also apply to local search optimization. There’s no way to request or pay for a better local ranking on Google. We do our best to keep the details of the search algorithm confidential to make the ranking system as fair as possible for everyone.

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Where does the data for keyword rankings come from?

This data comes from our database of ~500 million keywords (updated monthly). Find rankings for specific keywords using the inbuilt filters and search functionality. Check where a website or web page used to rank for any keyword, as far back as 2015. Check if your rankings have improved or worsened over time.

What makes a business prominent in local search results?

For example, famous museums, landmark hotels, or well-known store brands are also likely to be prominent in local search results. Prominence is also based on information that Google has about a business, from across the web, like links, articles, and directories. Google review count and review score factor into local search ranking.

Why are my Google ads results different in each city?

With the “&near=” parameter, the results Google serves you are literally near the location, and not necessarily within the specified city. Quite often, they might be skewed towards a larger city nearby. 2. Use the Google Ads Preview Tool

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