Table of Contents
What is a good go-to-market strategy?
A good GTM strategy generally identifies a target audience, includes a marketing plan, and outlines a sales strategy. While each product and market will be different, a GTM strategy should identify a market problem and position the product as a solution.
How do you market high tech products?
9 Marketing Lessons for High Tech Companies
- Try to be everywhere.
- Manage leads — don’t generate demand.
- Test everything — but don’t over test.
- Seed your community.
- Establish marketing’s credibility early.
- Don’t forget to train the sales people.
- Balance.
- Build capability in stages.
What is high-tech market?
The integrated communications-based process through which individuals and organizations discover that existing and newly-identified needs and wants may be satisfied by high-tech products.
What are some examples of high-tech industry?
4 High-Tech Industries (and a Really Low-Tech One) That Are Booming With No End In Sight
- eDiscovery software. With the amount of litigations increasing, the legal scene is keeping an eye out for eDiscovery software.
- Virtual reality and artificial intelligence.
- Food trucks.
- Autonomous vehicles.
- Solar energy.
How do I promote my tech company?
9 Killer Ways to Market Your Tech Startup
- Display advertising.
- Organic social.
- On site activity.
- Content marketing.
- Direct email.
- Special events.
- PR campaign.
- Guerrilla marketing.
What are some marketing technologies?
Main types of marketing technology
- Advertising. Advertising technology provides a way for you to access audiences that would otherwise be out of reach.
- Analytics. Analytics should be the cornerstone of your marketing technology stack.
- Content management.
- CRM.
- Social Media.