What is AppsFlyer used for?

What is AppsFlyer used for?

We use AppsFlyer in the marketing department to monitor and measure various marketing campaigns we use for app installations for both Android and iOS. We also create audiences for retargeting based on the activity the users perform on the app using AppsFlyer.

How much does kochava cost?

Kochava Pricing

Name Price
Enterprise Starting at $100/monthIncludes 5,000 Monthly Active Users (MAU)
ADDITIONAL: Subscriptions Management Custom PricingBased on Monthly Recurring Revenue (MRR)
ADDITIONAL: Data Marketplace $100/monthFlexible Cost Per Mile (CPM) Rates for Audience Activation

What are the best MMPs?

Top 11 MMPs (Mobile Measurement Partners) in 2021

  • AppsFlyer. AppsFlyer is one of the biggest mobile attribution tracking tools available on the market.
  • Kochava.
  • Branch.
  • Tenjin.
  • Singular.
  • Localytics.
  • Tapstream.
  • Dreamdata.

Is kochava an MMP?

We use Kochava as our MMP – in order to track into our backend all necessary events for acquisition and re-engagement campaigns internationally.

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What is mobile attribution?

Mobile attribution is the science of matching two data points, such as attributing ad spend to user engagement or installs based on certain variables. Attribution creates an understanding of what happens when a user interacts with a mobile ad.

Is AppsFlyer an Israeli company?

AppsFlyer is an Israeli startup that was founded in 2011 by Oren Kaniel and Reshef Mann. The company developed a tool that analyzes and measures digital campaigns and it serves over 12,000 customers, and partners with over 8,000 companies.

Is kochava a DMP?

Kochava – Senior Software Engineer, DMP.

What is kochava used for?

Kochava is a mobile attribution and analytics platform that provides advertisers and marketers with real time visualizations for reporting app activity and campaign performance in terms of measuring ROI (Return on Investment).

Is adjust an MMP?

Q: What is a Mobile Measurement Partner (MMP), and why do you need one? A: MMPs such as AppsFlyer or Adjust are attribution tools which record the source/date of each new app user and tag each event that user completes in the app back to the user’s origination source/date.

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What are the best AppsFlyer alternatives?

How do AppsFlyer alternatives compare? Singular and CleverTap stand out as its top competitors based on similarity, popularity and user reviews.

Who is AppsFlyer’s CEO?

AppsFlyer’s Co-Founder & CEO, Oren Kaniel, currently has an approval rating of 93\%. AppsFlyer’s primary competitors are Kochava, TUNE & Adjust. When was AppsFlyer founded?

Is AppsFlyer a good alternative to Wrike?

When comparing AppsFlyer to its top 100 alternatives, monday.com has the highest rating, with Wrike as the runner-up, and AppsFlyer ranking 45th place. monday.com has the most reviews with a total of 2,412, while AppsFlyer has 21. Users say monday.com tops the list for value for money followed by Wrike, while AppsFlyer comes in 43rd.

What’s the history of AppsFlyer?

AppsFlyer was founded in 2011. AppsFlyer’s headquarters is located in Herzliya, Tel Aviv District, IL 46… AppsFlyer’s Co-Founder & CEO, Oren Kaniel, currently has an approval rating of 93\%. AppsFlyer’s primary competitors are Kochava, TUNE & Adjust.

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