Sage-Tips

How do I use data layer in Google Tag Manager?

In Google Tag Manager, go to Variables > User Defined Variables > New > Data Layer Variable.

How do you push data into a data layer?

Store/update data in the data layer

1. By adding Data Layer snippet above the Google Tag Manager container snippet ( dataLayer = [] ). This method is also mentioned in the official GTM documentation. It’s called Data Layer declaration.
2. Or by pushing data with dataLayer. push method.

How do you initialize a data layer?

How do you initialize a data layer? By setting up variables in your data layer. Appending/passing messages onto the data layer queue => Adding data layer variables to the data layer. Updating data layer => adding/updating/removing data layer variables.

How do I push a data layer in Tag Manager?

If you want these data layer variables to be available to Tag Manager when the container is loaded, add a dataLayer.push() call above the Tag Manager container code as shown below. Each variable declared within the data layer object will persist only as long as the visitor remains on the current page.

What is a data layer variable?

What is a Data Layer Variable? Data Layer Variable enables you to fetch a value from the Data Layer and turn it into a variable (which can be used in Tags, Trigger, and other variables). If you want to get even more custom information, ask a developer to add it to the Data Layer with the help of dataLayer. push.

What is data layer variable?

How do I add a data layer to Chrome?

Method #3: Using Chrome Developer Tools > Console Simply type “dataLayer” into the console, and voila, there’s your data layer. Click the down arrow next to the data layer array, and you can see the different objects inside.

How do you make a data layer?

Depending on how it was pushed, you should also be able to see the data layer information using Chrome Developer Tools under the Elements tab. Select the elements tab, and type in “dataLayer” in the search bar at the bottom of the window.

What are variables in Google Tag Manager?

Variables in Google Tag Manager are named placeholders for values that are populated when code is run on your website or mobile app. For example, the Tag Manager variable named “Page URL” returns the current web page URL. (e.g.: fire a trigger when the url variable contains “example.com/index.html”).