Sage-Tips

Can segment replace GTM?

You can do both. You can install GTM in Segment or Segment in GTM. Segment recommends installing GTM in Segment.

How do I connect segments in Google Tag Manager?

Getting Started

1. From the Segment web app, click Catalog.
2. Search for “Google Tag Manager” in the Catalog, select it, and choose which of your sources to connect the destination to.
3. In your Segment UI’s destination settings, enter your Container ID (note: it should start with “GTM-“).

How do I link a segment on Google ads?

Getting Started

1. From your workspace’s /sources page, click Add Source .
2. Choose Google Ads and click Connect .
3. Click Authenticate Google Ads and go through the authentication flow.
4. Select a Google Ads account to sync and click Next.
5. Choose a schema name.

Are GTM triggers case sensitive?

5) You use “contains” in a trigger condition that can be case-insensitive. “Contains” operators in Google Analytics are case-insensitive, so you may expect that the Tag Manager “contains” operators work the same way.

How to install Google Tag Manager (GTM)?

The most recommended way how to install Google Tag Manager code is to place

How to use Google Tag Manager for GA ecommerce tracking?

In order to make GA Ecommerce tracking with Google Tag Manager work, first, we need to get the transaction data pushed to the Data Layer. Then, we’ll instruct GTM to read that data and transfer it to Google Analytics. And it always works like that:

Should you have Google Analytics and Google Tag Manager on your website?

Having both hardcoded Google Analytics and Google Tag Manager on your site in and of themselves is not an issue. You’ll ultimately need to make sure you’re not duplicating your efforts and consequently duplicating your data. If you need to have both, then yes, you can. If you don’t, then no you shouldn’t.

Can I create a universal analytics GTM tag for all pages?

You can still create a Universal Analytics GTM Tag that fires on all pages, but instead of selecting Track Type: “Page View”, you select “Event”. Therefore, instead of having duplicate pageviews (one fired from each GA and GTM), you would have an event tracked called “Page View” which would feed into the Behavior section of GA.