## What is the difference between GMV and revenue?

Is GMV the Same as Revenue? Depending on the type of e-commerce site, GMV is the same as gross revenue. However, for sites like eBay, it is a reflection of the total value of goods sold, but not the actual revenue the company makes, as a portion of those revenues is for the sellers of the goods.

What is net revenue in eCommerce?

Net revenue: Contrary to gross order value and to gross revenue, net revenue is adjusted by cancellations and returns. Meaning: net revenue is the sum of all orders (gross order value) minus cancelled order value and return sales value. In other words, the net revenue is the gross revenue less the return sales value.

How do you get revenue from GMV?

To calculate GMV simply take the sale price per item charged to the customer and multiply this by the number of items sold. For example, if you sell 10 t-shirts at \$50, the GMV is \$500.?

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### What is revenue handled by GMV?

GMV for e-commerce retail companies means the average sale price per item charged to the customer multiplied by the number of items sold. For example, if a company sells 10 books at \$100, the GMV is \$1,000. This is also considered as “gross revenue”.

What is the difference between revenue and net sales?

Net sales is total revenue, less the cost of sales returns, allowances, and discounts. The amount of total revenues reported by a company on its income statement is usually the net sales figure, which means that all forms of sales and related deductions are aggregated into a single line item.

What is the difference between net revenue and net profit?

Revenue is the total amount of income generated by the sale of goods or services related to the company’s primary operations. Profit, which is typically called net profit or the bottom line, is the amount of income that remains after accounting for all expenses, debts, additional income streams, and operating costs.

#### Is GMV net of returns?

This is because the costs and expenses associated with the production, manufacturing, and advertising for the items are not factored in. Returns and discounts are also not included in the GMV figure, meaning the net income.

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What percentage do marketplaces take?

Take rates usually vary between 5-20\% for product marketplaces like Amazon or eBay whereas service marketplaces like Uber or Airbnb usually charge a higher rate between 15-25\%. See below for a list of take rates by leading marketplace businesses. The average order size and transaction frequency also are a factor.

Should GMV include tax?

GMV includes all transactions regardless of order and shipping status. Shipping and handling charges and taxes, when identified by the customer as part of the transaction within the B2C Commerce, are excluded from GMV.

## Does GMV include return?

GMV for e-commerce retail companies means the average sale price per item charged to the customer multiplied by the number of items sold. It does not tell the net sales as GMV does not include costs involved and returns of products.

How often should you measure GMV for your ecommerce business?

According to the Corporate Finance Institute, eCommerce GMV should be measured at least once per year, if not once per financial quarter. However, it’s important to note that the Gross Merchandise Value calculation is made before the deduction of fees and expenses associated with the sale of products.

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What is GMV (Gross Merchandise Value)?

Gross Merchandise Value (GMV) is a metric that measures your total value of sales over a certain period of time. It’s a metric that is most commonly used in the eCommerce industry and is also sometimes referred to as Gross Merchandise Volume. GMV can be used to determine the overall health of an eCommerce business, and a good indicator of growth.

### Which e-commerce companies produce the most revenue by GMV?

Online stores that exclusively sell their own inventory (think brand retailers) will produce practically the same amount of revenue as GMV. Here’s a table of the world’s largest e-commerce companies sorted by GMV: Data source: Alibaba, Amazon, JD.com, eBay, Shopify, Rakuten, Walmart.

What is GMV and why is it important for your business?

GMV can be used to determine the overall health of an eCommerce business, and a good indicator of growth. This is because it measures the volume and value of merchandise sold or the number of transactions handled. So if your GMV is up, business should be good!