Table of Contents
What does IAB stand for in media?
Interactive Advertising Bureau
IAB stands for “Interactive Advertising Bureau” and was established in 1997 to be the national representation of the interactive marketing and advertising industry.
What is an IAB certification?
IAB Certification offers digital media and advertising professionals targeted certification programs designed to demonstrate competence in the digital media and advertising industry. IAB Certification programs establish and measure the baseline digital industry knowledge required for digital advertising professionals.
How long does IAB certification take?
If you pass, you’ll receive your certification within four weeks.
Who founded the IAB?
Internet Advisory / Activities / Architecture Board The origin of today’s IAB lies in the Internet Configuration Control Board (ICCB), which was created in 1979 by Vint Cerf, at that time program manager at DARPA, to advise him on technical issues.
What organizations does IAB oversee?
The IAB (Internet Architecture Board) is the Internet Society overseer of the technical evolution of the Internet. The IAB supervises the Internet Engineering Task Force ( IETF ), which oversees the evolution of TCP/IP , and the Internet Research Task Force ( IRTF ), which works on network technology.
What is IAB South Africa?
The Interactive Advertising Bureau South Africa, formerly the DMMA, is an independent, voluntary, non-profit association focused on growing and sustaining a vibrant and profitable digital industry within South Africa.
What IAB categories?
What we know as IAB categories, IAB calls “Quality Assurance Guidelines Taxonomy.” Mobile ads are categorized according to IAB’s taxonomy. This helps serve the right ads to the right people in the right places. It gives buyers greater transparency and sellers a better way to describe and classify their inventory.
What are IAB categories?
IAB Categories
- IAB1 – Arts & Entertainment.
- IAB2 – Automotive.
- IAB3 – Business.
- IAB4 – Careers.
- IAB5 – Education.
- IAB6 – Family & Parenting.
- IAB7 – Health & Fitness.
- IAB8 – Food & Drink.
What are the examples of digital media?
Examples of digital media include software, digital images, digital video, video games, web pages and websites, social media, digital data and databases, digital audio such as MP3, electronic documents and electronic books.
How much is IAB?
IAB Technology Laboratory, Inc. (“ Tech Lab”) Membership Dues Levels
| Minimum Annual Global Revenue (USD)* | Maximum Annual Global Revenue (USD)* | 2021 Membership Dues (USD) |
|---|---|---|
| $ 10,000,000 | $ 25,000,000 | $ 20,000** |
| $ 25,000,000 | $ 50,000,000 | $ 30,000** |
| $ 50,000,000 | $ 100,000,000 | $ 40,000** |
| $ 100,000,000 | + | $ 50,000** |