Sage-Tips

Why is Gotham a good font?

Gotham has an extremely large font family and is very legible from a distance due to its wide width and geometric structure. After using it for a few years I can say that this font works well in almost any situation where you want a modern, architectural feel.

What is the most pleasing font to the eye?

Design Decoded: The Top 12 Easy to Read Fonts

• Helvetica. Along with Georgia, Helvetica is considered to be one of the most easily read fonts according to The Next Web.
• PT Sans & PT Serif. Can’t decide whether serif or sans-serif is for you?
• Open Sans.
• Quicksand.
• Verdana.
• Rooney.
• Karla.
• Roboto.

What goes well with Gotham font?

Gotham is a sans-serif font. It goes well with Mercury, Antenna, Chronicle, Larken, Domaine, Klinik Slab, Futura, Roboto, Archer and Times New Roman. If you’re thinking about using Gotham then try 32px for headers.

What font does Obama use?

If you saw the 2008 American election and wondered “What font does Obama use?”, the answer is Gotham. The Obama campaign had initially used Gill Sans, but new designers on the team took the visuals in a different direction. Gotham worked perfectly to bring a sense of modernism and authority to the campaign.

Is Gotham good for body copy?

Gotham is UWF’s primary sans-serif subhead and body copy typeface because of its strength, versatility and clean, inviting structure.

Is Gotham a display font?

Developed for professional use, Gotham is an extremely large family, featuring four widths, eight weights, and separate designs for screen display and a rounded version….Gotham (typeface)

Category	Sans-serif
Designer(s)	Tobias Frere-Jones, with Jesse Ragan
Foundry	Hoefler & Co.
Date released	2000

What brands use Gotham?

Gotham in Use. While it was developed for a specific use, GQ’s exclusive license expired in 2002, and Gotham was later released for public use. It has been used everywhere by brands like Tom Ford, Chanel, Taco Bell, Netflix, Starbucks, Spotify, and Twitter—and even on the campaign trail.