Table of Contents
Why do we need Google Tag Manager?
Google Tag Manager (GTM) is a free tracking tool and management platform that allows the user to add marketing tags, or snippets of code, to your website to track and collect marketing data. GTM allows users to easily implement tracking tags without modifying the code while improving the information gathering process.
What is Google Tag Assistant?
Google Tag Assistant (Legacy) is a free Chrome extension that helps you make sure your Google tags such as Google Analytics, Google Tag Manager, Adwords Conversion Tracking, and more are working correctly. Using Tag Assistant, you can make changes to your tags and instantly verify that they are firing as intended.
Why you should use Google Tag Manager?
Event tracking. In order to track events,you need to add code to a website to track visitor events like clicks,form submissions,etc.
What is Google Tag Manager and what does it do?
Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites (variants of e-marketing tags, sometimes referred to as tracking pixels or web beacons).
What does Google Tag Manager mean by a ‘tag’?
Google Tag Manager is an asynchronous tag , meaning that when it executes, it does not block other elements from rendering on the page. It also causes the other tags that are deployed via Google Tag Manager to be deployed asynchronously, meaning that a slow loading tag won’t block other tracking tags.
What percentage of websites use Google Tag Manager?
Google Tag Manager is used by 99.6\% of all the websites whose tag manager we know. This is 38.0\% of all websites. Request an extensive Google Tag Manager market report. This diagram shows the historical trend in the percentage of websites using Google Tag Manager.