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What is a good conversion rate for an IOS app?
In 2021, the average conversion rate in the US Apple App Store was 30.3\%. However, this figure fluctuated greatly between categories and should therefore be handled with caution….Average Conversion Rate on the App Store.
| Category | Average Conversion Rate (US App Store) |
|---|---|
| Games – Card | 6.5\% |
| Games – Board | 5.1\% |
| AVERAGE | 30.3\% |
What is mobile app conversion rate?
Your mobile app conversion rate is the number of visitors who take the desired action on your website. With mobile apps, your mobile app conversion rate is two-fold: The number of visitors who view your app listing and then install the app. The number of app installs who make a purchase in-app.
What is the average conversion rate for apps?
Sifting through the data across marketing websites, analyst studies, and even our own experience with our customers, the majority of marketers agree that most mobile apps have a 1-2\% average conversion rate. That means, on average, just 2 people out of every 100 app installs will make a purchase.
How do I increase mobile app conversion rate?
24 ways to increase mobile app conversion rate
- Make the app easy to install.
- Address friction points during the app install.
- Optimize for first impressions.
- Market your iOS and Google Play apps separately.
- Optimize for app store searches.
- Target the people who are most likely to convert on social media.
- Test everything.
What is an IAP conversion rate?
IAP conversion rate refers to the percentage of users who complete an in-app purchase within an otherwise free game or app. For example, if you had 100 people using your free app and 3 of them made some sort of purchase within the app, your IAP conversion rate would be 3\%.
What is an iliiap conversion rate?
IAP conversion rates also refer to those who go from free or trial versions on an app to paid subscriptions. This is a little different in that it can be a bigger or longer commitment than a one-time purchase, but subscriptions are becoming more and more popular among app developers.
What is the average purchase conversion rate for mobile apps?
Sources vary on average purchase conversion rate, but most put it at around 2\% to 3\%. There are a lot of other factors to consider as well, such as smartphone vs. tablet, App Store vs. Google Play, and so forth; for example, according to Business Insider, iOS users are 80\% more likely to make an in-app purchase than Android users.