Table of Contents
- 1 What are the career opportunities available in marketing research?
- 2 What is the scope of market research in India?
- 3 Why do you want a career in market research?
- 4 What are the advantages of marketing research?
- 5 Why do I want a career in market research?
- 6 Who are the key players in market research industry in India?
- 7 What is the career path for a market research analyst?
What are the career opportunities available in marketing research?
The employment opportunities for a Market Research analyst is quite large and the benefits too. As a market research analyst you can find job opportunities in a Market research firm, Advertising agencies, manufacturing industries, consultancy firms, Government organizations, NGO, etc.
What is the scope of market research in India?
There is good scope for students of market research at the post graduation level in India. You can choose to work in professional, scientific, and technical services firms, technical consulting firms, and research and development firms etc.
Why do you want a career in market research?
By starting out in market research, you’ll very quickly learn how to understand consumers and clients – their motivations, their desires and how their decisions affect the potential strategy of all types of businesses big and small across varying sectors.
Is market research a growing field?
Employment of market research analysts is projected to grow 22 percent from 2020 to 2030, much faster than the average for all occupations. About 96,000 openings for market research analysts are projected each year, on average, over the decade.
Why do you want to pursue a career in market research?
Market research attempts to understand why we may want, need, buy or use a particular product or service. Good market research is critical for business and government, helping them to test markets, and inform marketing strategy and policy-making.
What are the advantages of marketing research?
10 key benefits of market research
- It helps businesses strengthen their position.
- It minimises any investment risk.
- It identifies potential threats and opportunities.
- It helps to discover your’s and your competitor’s strengths and weaknesses.
- It facilitates strategic planning.
- It helps in spotting emerging trends.
Why do I want a career in market research?
A career in market research operations can give you a fast paced and rewarding career, whilst still being involved with data and client communication. Working within a role in research operations allows for the opportunity to experience the processes of research and client relations from an excellent view point.
Who are the key players in market research industry in India?
Today there are about 15-16 main players in the Indian market research industry. The key players in today’s MR industry are: ACN –ORG-Marg, IMRB, TNS, Synovate, Indica, Quantum Market Research, Research-International. MR in India has grown over the years and moved towards becoming an industry from a craftsmen’s guild.
Is a career in market research a good choice for me?
A career in market research is a highly sought after one and people from Math or statistics background usually score well in this field.
Who are the key players in the Mr Market in India?
The second decade saw the emergence of more MR companies owing to growth opportunities. Today there are about 15-16 main players in the Indian market research industry. The key players in today’s MR industry are: ACN –ORG-Marg, IMRB, TNS, Synovate, Indica, Quantum Market Research, Research-International.
What is the career path for a market research analyst?
There is no particular career path to pursuing a career in market research. There are people from various backgrounds who can get into market research. Engineers, Economists, MBA grads, Statisticians, and sometimes even Doctors. A master’s degree is preferred though.