Sage-Tips

What are analytics for mobile app?

What is Mobile Analytics? Mobile analytics is the practice of collecting user behavior data, determining intent from those metrics and taking action to drive retention, engagement, and conversion. The field includes the mobile web, but tends to focus on analytics for native iOS and Android applications.

How do I track user activity on my mobile app?

Best tools for tracking User Behaviour for Mobile Apps

1. Google Mobile App Analytics is a free tool which you can use for Android and iOS platforms.
2. Mixpanel helps with tracking your mobile app and analyzing how users engage with your product to be able to re-engage them with more targeted information in the future.

Is Google Analytics still free?

Google offers two versions of Google Analytics. The standard version of Google Analytics (GA) is free, and the premium version Google Analytics 360 (GA360) is the paid version of Google Analytics with a tier-based pricing.

What is the difference between mobile analytics and traditional analytics?

Mobile analytics differ from traditional website analytics in a few key areas. Mobile app analytics also have far more comprehensive data surrounding device type and operating system versions. With a website, the user’s device type and OS are not major considerations.

How can I track what people do on my website?

Some of the most common ways to track user activity include:

1. Tools like Google Analytics and Search Console.
2. Click tracking (recording which elements on a page users click)
3. Scroll tracking (recording where users scroll on a page)
4. Viewing session recordings of users as they use their site.

What visitor activity should you be tracking?

Website visitor tracking offers important information that is useful to both sales and marketing teams. Businesses should track users’ locations, demographics, click rates, bounce rates, overall traffic and source of web traffic.

What is mobile app analytics?

Mobile app analytics are a developer’s best friend. Tools that analyse the performance of your mobile app help you gain a good understanding of how your users are behaving and how the app can be optimised to reach your goals. However, finding the right mobile app analytics tool can be quite a daunting task.

What is flurry app analytics?

Flurry is a free mobile app analytics tool for iOS, Android, Blackberry, Windows Phone and mobile web. The latest news about Flurry is that it has been acquired by Yahoo. However, at this point of time the analytics is very basic, you cannot dig deeper into it unlike in paid tools of the same genre.

What is the best tool for in-app analytics?

Google Analytics is a free tool that works great for in-app analytics. It also has a premium version designed specifically for enterprises and provides more detailed information. It is available in iOS, Android and many other platforms.

What is Apple analytics and how does it work?

Apple Analytics tracks app store impressions, user engagement, as well as provides user segmentation tools. Their sales and trends section gives you insight into which of your apps or in-app subscriptions are the most popular.