Is a DSP Programmatic?
A demand-side platform, often abbreviated to DSP, is a programmatic advertising platform that allows advertisers and media buying agencies to bid automatically on display, video, mobile and search ad inventory from a wide range of publishers.
Where does DSP work?
A demand-side platform (DSP) is an advertising technology (AdTech) platform that allows advertisers working at brands and ad agencies to buy inventory (aka ad space) on an impression-by-impression basis from publishers via supply-side platforms (SSPs) and ad exchanges.
What is DSP media buying?
A Demand Side Platform (DSP) is an automated buying platform, where advertisers and agencies go to purchase digital ad inventory. Examples of ad inventory include banner ads on websites, mobile ads on apps and the mobile web, and in-stream video. DSPs are integrated into multiple ad exchanges.
What is the digital marketing platform (DSP)?
The DSP is the technology platform through which the agency’s trading desk executes RTB media buys on AdExchanges and private exchanges.
What is a DSP and how does it work?
The DSP is the technology platform through which the agency’s trading desk executes RTB media buys on AdExchanges and private exchanges. DSP’s charge negotiated rates for adserving (if necessary), tracking and reporting, and the right to buy media through their “seats” on the biggest AdExchanges.
How do agencies and trading desks get paid through DSP?
When agencies or trading desks approach DSP’s percentage of markup or commission they agreed from the client ad spend is incorporated in to DSP and the client is charged accordingly The agencies and trading desks can mask the break up of total cost from advertiser.
What is a demand side platform (DSP) manager?
Agency Trading Desk is an add-on over the DSP (demand side platform), also called the DSP manager. Through the DSP manager, the advertiser gets access to advertising inventory, stores data for managing the parameters of advertising purchases, targeting criteria, looks through and analyzes placement statistics.