Table of Contents
The more often your send your newsletter, the shorter it should be, according to Campaigner. Keep dailies to a page or less, weeklies at 5 to 7 pages or less. Monthlies can be longer, but only if you have truly fascinating information. Format and subject matter as well as frequency, according to NNG.
What is the standard size of a newsletter?
Newsletters can also be printed and distributed in person; print newsletters are typically 8.5 x 11 inches for a single page or 11 x 17 inches for a spread. Although these are common sizes, you don’t always need to stick to these dimensions.
Should Newsletters be long or short?
Keep it short. According e-newsletter usability studies conducted by Nielsen Norman Group’s (NNG), people spend just 51 seconds, on average, with an email newsletter after opening it. “The rule for web content is to keep it short,” writes Jakob Nielsen, principal of the Nielsen Norman Group.
How long should articles be in a newsletter?
Having three pieces of content in your email updates are enough for a fine newsletter. Aim for one long article plus two shorter pieces. The long article can be about 500 words. The shorter pieces can be 150 to 200 words.
Keep it short. For many recipients, especially those reading your emails on mobile devices, shorter is often better. We recommend you use no more than 9 words and 60 characters.
What is newsletter format?
A newsletter template is a file that’s created professionally using software like Adobe Photoshop, Illustrator, InDesign, and more. Templates provide an overall layout with placeholder text, images, and graphics that can be replaced with information relevant to your business.
So here it is: The best length for your email newsletter is approximately 20 lines of text. We’ve found 20 lines of text — or about 200 words — results in the highest email click-through rate for most industries.
Why should Newsletters be short?
If your newsletter is too long, people will tune out before they even get to your call to action. So, your newsletter email needs at least one call to action—and a shorter email will make people more likely to actually see that CTA.
Check out our list of the nine best personal finance newsletters on every topic, from financial news to investing to personal finance tips.
- Easy Money by Policygenius.
- Morning Brew.
- Money Moves.
- Your Money by The New York Times.
- Scott’s Cheap Flights.
- Jill on Money.
- Robinhood Snacks.
- The Penny Hoarder Daily.
What do you name a newsletter?
Creative words & ideas for newsletter names
- Update (The Daily Update)
- Pulse (The Pricing Pulse Newsletter)
- Scoop (The Scoop—pretty simple)
- Buzz (Beckworth’s Buzz)
- Minute (Marketing Minute)