Sage-Tips

How do I create a purchase trigger in Google Tag Manager?

In GTM container, go to Triggers > New > Custom Event. Make sure that in the “Event name” field you enter purchase precisely (this field is case-sensitive). What we just did is we instructed Google Tag Manager to catch all the “purchase” events in the Data Layer and turn them into a trigger.

How do I use ecommerce Tag Manager?

Login to your Google Analytics Account and enable ecommerce for the view your want. Create a Universal Analytics tag and set the Track Type to Transaction. Configure your tag with the required fields. Add the dataLayer() object to the transaction page to collect and pass the required variables.

How do I automate Google Tag Manager?

Four Things You Can Automate Using the Google Tag Manager API

1. Create or update multiple tags across a large number of containers.
2. Perform an audit of the tags in your container(s)
3. Pull a list of users and their access levels.
4. Download and store backups of your GTM container.

How do I create an event in Tag Manager?

Before I start talking about specific events, let’s talk about how to set up an event in general.

1. Log into Google Tag Manager.
2. Select “Tags” from the left-hand side.
3. Create a new tag.
4. Select Universal Analytics from Tag Type.
5. Set your Google Analytics Tracking ID.
6. Choose “Event” for the track type.

How do I use Google Analytics ecommerce tracking?

To see Ecommerce data in your Analytics reports, you need to: Enable Ecommerce for each view in which you want to see data….Enable Ecommerce for a view

1. Sign in to Google Analytics.
2. Click Admin, and navigate to the view you want.
3. In the VIEW column, click Ecommerce Settings.
4. Set Enable Ecommerce to ON.
5. Click Save.

How to set up Google Tag Manager with Google Analytics?

I recommend you to use your Google Analytics account login for setting up your Google Tag Manager account. Log in to your Google (Analytics) account and navigate to this URL. Fill in your Account Name and it’s up to you whether you like to share data anonymously with Google or not.

What is Google Tag Manager (GTM)?

Google Tag Manager (or for the purpose of speed GTM) is a hugely popular and powerful platform designed to track marketing data by adding code snippets to websites, tracking conversions, analytics data, retargeting and more.

Should you use Google Tag Manager to deploy tracking codes?

With Google Tag Manager, you can deploy various types of tracking code on your site, including Google Analytics. The downside to using Tag Manager to deploy tracking codes is that there’s a steep learning curve if you’ve never used it before.

How do I create a Google Tag Manager Container?

Create an account, or use an existing account, at tagmanager.google.com. (A new container is created by default, and you can create additional containers within each account.) For web and AMP pages: Add the container snippet as instructed by Tag Manager, and remove any existing tags.