Why has HTC lost market share?
HTC couldn’t afford to spend on wide-reaching marketing campaigns as those Samsung is usually betting on. As a result, HTC’s flagships often remained outside people’s attention and consequently out of their pockets as well.
Where is HTC Mobile made?
Taiwan
Founded in 1997 as a laptop manufacturer, Taiwan-based HTC soon began making smartphones based on Windows Mobile and Brew. It released the first commercial Android smartphone, the HTC Dream, in 2008, and is today a manufacturer of both Android and Windows based smartphones.
Is HTC publicly traded?
In 2016, HTC began to diversify its business beyond smartphones, having partnered with Valve to produce a virtual reality platform known as HTC Vive….HTC.
| Headquarters in Xindian, New Taipei City, Taiwan | |
|---|---|
| Type | Public |
| Traded as | TWSE: 2498 |
| Industry | Telecommunications equipment |
| Founded | 15 May 1997 |
When did HTC become the world’s largest smartphone manufacturer?
At the Mobile World Congress in February 2011, the GSM Association named HTC the “Device Manufacturer of the Year” in its Global Mobile Awards. In April 2011, HTC surpassed Nokia as the third-largest smartphone manufacturer by market share, behind Apple and Samsung.
Why did HTC lose the smartphone market?
HTC Corporation made different models for each operator. During early 2012, HTC lost much of this U.S. market share due to increased competition from Apple and Samsung. According to analyst firm comScore, HTC only accounted for 9.3\% of the United States smartphone market as of February 2013.
What is HTC doing to diversify its business?
In 2016, HTC began to diversify its business beyond smartphones, having partnered with Valve to produce a virtual reality platform known as HTC Vive.
Who is the largest smartphone vendor in the United States?
Based on researcher Canalys, in Q3 2011 HTC Corporation became the largest smartphone vendor in the U.S. with 24 percent market share, ahead of Samsung’s 21 percent, Apple’s 20 percent and BlackBerry ‘s 9 percent. HTC Corporation made different models for each operator.