Sage-Tips

What type of technology does Snapchat use?

Snapchat invested $1,101,561 in its Research and Development which is their biggest expense in the year 2020. It uses a multitude of technologies like Artificial Intelligence combined with Machine Learning techniques and Augmented Reality.

What are the benefits of Snapchat?

List of the Pros of Snapchat

• It’s an easy way to provide an experience.
• You can use geofilters with the app.
• Consumers can communicate directly with companies.
• You get to see who is watching your snaps.
• Snapchat collects the snaps from specific events to create singular stories.

How does Snapchat use artificial intelligence?

Snapchat. Snapchat uses ML models and augmented reality technology, to superimpose digital animation on videos, and Snapchat’s AI engineers are training deep learning models to do things like intercepting hand gestures. These hand gesture models can then be imported to create other features using augmented reality.

What technology is used for Snapchat filters?

The Looksery technology is similar to the technology Facebook uses when it suggests tags for your photos – it collects pixelation data from the contrasting light and dark areas of your face (when it’s head-on) – which allows it to determine its position.

Does Snapchat use Google’s Cloud Platform?

Back in May of last year, Snapchat CTO Bobby Murphy spoke to GigaOM’s Stacey Higginbotham about the company’s use of Google’s cloud platform. At the time, Murphy said that he believed “Google is scaling out and willing to invest in this platform,” and that “when it comes to scale, Google could offer more than AWS.”

Does Snapchat have its own server infrastructure?

Rather than building its own server infrastructure or using Amazon’s popular service, Snapchat built its app on top of Google App Engine, a similar service from Google. Back in May of last year, Snapchat CTO Bobby Murphy spoke to GigaOM’s Stacey Higginbotham about the company’s use of Google’s cloud platform.

What is the tech stack of Snapchat?

Snapchat’s tech stack is not something publicly available like WhatsApp’s. However, some elements have been released on the Internet which are detailed as under: Hosting – Snapchat is hosted on Google App Engine (GAE) Language – Java and Python are the primary programming languages.

How does Snapchat’s architecture compare to Facebook’s?

Note that this is thought to be much cheaper than Facebook’s more traditional architecture, called Haystack, as much less memory is used by Snapchat , [ 3] whereas Facebook store all images on their servers.