Sage-Tips

What is variables in GTM?

Variables in Google Tag Manager are named placeholders for values that are populated when code is run on your website or mobile app. For example, the Tag Manager variable named “Page URL” returns the current web page URL. (e.g.: fire a trigger when the url variable contains “example.com/index.html”).

How do you use variables in GTM?

It has got ‘name’ and ‘value’. A variable is referenced by its name. In the context of GTM, a variable is a function that can be called from within a tag, trigger or another variable. A variable tells GTM where to fire a tag.

How are variables structured in the data layer?

Data layer variables enable Tag Manager to read values from your data layer implementation and pass those values to tags, triggers, and other variables. A data layer object is made up of a list of key/value pairs. A key is a category of things – a book’s category, title, or author. Each key could have different values.

What are website variables?

Site Variables The name that you gave your site. You can edit the name in your site’s Website Settings. General Social Image. The image that is shared on social networks including Facebook and Twitter. You can set the image in your site’s Website Settings.

What is the use of variable?

Variables are used to store information to be referenced and manipulated in a computer program. They also provide a way of labeling data with a descriptive name, so our programs can be understood more clearly by the reader and ourselves. It is helpful to think of variables as containers that hold information.

How do I find the data layer of a variable?

In Tag Manager preview and debug mode, go to the variables tab, select the appropriate event (in this case it is Page View), and you’ll see that the data layer variable “dlv- orderID” that was just created is populated with an order number – in our case, 315. Success, it worked!

What is Google Analytics data layer?

Data layer is an object that carries all the information that you want to pass from a website to other applications. Data layer ensures flexibility, portability and ease of implementation. Data layer can be used for custom Google Analytics tracking.

What are SEO variables?

A variable is text that represents a value or text that’s a placeholder for a value. Using variables, you can create general rules that use different values for each section or page of your site. For example, you can set an SEO pattern to apply “‘Product Name’, ‘Site Name'” to each of your product pages.

What are varivariables in Google Tag Manager?

Variables are like placeholders within Google Tag Manager that let you fill your tags, triggers, and other variables with this placeholder information. These variables get resolved during the page load and can hold different values. The Top 10 GTM variables are: 1. Data Layer Variable

What is Google Tag Manager (GTM) and how to use it?

Luckily, Google Tag Manager has this awesome and time-saving feature which checks all current insertions of a particular variable and once you rename the variable (in its settings), GTM scans all places (within a container) and changes the name accordingly. #5. GTM will not allow you to preview/publish container if It contains an unknown variable

How do I set up data layer variables in Google Tag Manager?

To set up your Data Layer Variable, simply go over to Google Tag Manager and on the variables panel, create a new variable of the type Data Layer Variables. In this case, we want to pull out the value of our visitor logged out and store it in a Data Layer Variable.

What is a constant variable in GTM?

Variables are additional information that GTM may need for your tag and trigger to work. Here are some examples of different variables. The most basic type of constant variable that you can create in GTM is the Google Analytics UA number (the tracking ID number).