Table of Contents
What is mobile analysis?
Mobile analytics involves measuring and analysing data generated by mobile platforms and properties, such as mobile sites and mobile applications. AT Internet’s analytics solution lets you track, measure and understand how your mobile users are interacting with your mobile sites and mobile apps.
What is the purpose of analytics in mobile applications?
Mobile analytics is the practice of collecting user behavior data, determining intent from those metrics and taking action to drive retention, engagement, and conversion. The field includes the mobile web, but tends to focus on analytics for native iOS and Android applications.
Why should web analytics track mobile users?
But another trend is emerging: mobile analytics can provide more significant data and understanding than traditional web analytics. This approach of tracking provides feedback to developers, designers, advertisers and marketers to help them understand why users are or are not registering, buying or returning.
How do I understand App analytics?
Get to know the basics of app analytics
- How many users have downloaded the app in total?
- How many of those users are active?
- How do users interact and engage with the app?
- What features do they use most often? Which do they ignore?
- Which channel generates the most users?
- Are users experiencing an friction?
How do I create a mobile analytics app?
- Step 1: Enable app install tracking in your account. For Android.
- Step 2: Update your Analytics SDK. For Android.
- Step 3: Set up Custom Campaigns. Custom Campaigns are an Analytics feature that add parameters to the URL of your marketplace page where users download your app.
How mobile analytics is useful for content publishers and operators?
Mobile analytics collects and analyses the data operators possess on subscriber, billing and demographics information. It extracts valuable insights for operations and marketing departments, application and content developers and advertisers.
How do you Analyse a mobile app?
6 mobile app analytics best practices
- Define every step in your user journey.
- Only measure what matters to your goals.
- Test your app on as many different devices as possible.
- Prioritize your onboarding experience.
- Use A/B testing to improve your funnel’s conversion rates.
- Use app analytics to find new initiatives.
How is mobile analytics different from web analytics?
Mobile analytics focuses on user data generated by games, apps and web sites on mobile devices. Online, a user does not need to download anything and thus it is harder to track individual users. These differences mean that a tool that is dedicated to web analytics will not be suited to mobile without some adjustments.