Sage-Tips

Is it legal to buy a product and rebrand it?

Unless you have a written agreement with the original manufacturer to repackage and rebrand their product, the answer is yes on both counts. Most manufacturers take a very dim view of such practices and will usually press legal action if you are caught. The resulting financial penalties can be severe.

Is it legal to relabel products?

Any company can relabel products and sell them under their own brand. However, there are typically two groups where relabeling is seen as a more frequent activity: 1. Taking an existing product and relabeling it is an instantaneous business opportunity.

Can I sell something with a company logo on it?

The only way to legally sell items with a trademark that you do not own is to obtain a license from the trademark owner. Trademarks are valuable property rights and are vigorously protected by their owners in most cases — even against a small, localized business.

What is it called when you sell someone else’s product?

It’s called “Affiliate”. In the affiliate marketing, you promote someone else products or services and you get your commission for the sales or sometimes just for referral or sign up for free trial. There are a lot of companies out there that offer good affiliate programs.

Can you repackage and sell products?

When you do not have the facilities to manufacture products, but still want to start a business, you could be ordering products in bulk, repackaging it and selling it. You simply put your own brand name and labeling on the product and you’re in business.

Is it legal to sell another company’s products?

Generally, it’s not illegal to resell an item that you have legitimately purchased. Once you have purchased something at retail it is yours to do with as you choose. If you’re using manufacturers’ logos to advertise the products you’re reselling, you need their permission.

Can a company operate under a different name?

If a business owner wants to operate under a different name other than the company’s legal name, they can use a trade name instead. A business can opt to have their business name and trade name be the same. A trade name may also be called a doing business as (DBA) name. It’s the name the public sees.

Can you modify an existing product and sell it?

If you purchase a product from its manufacturer – or authorized retailer – it is yours, and you are free to use it and to re-sell it – without obligation to the manufacturer. However, if you modify the product – someone, likely the original manufacturer – might have a patent that covers your modified product.

Is it illegal to resell a product you have purchased?

Generally, it’s not illegal to resell an item that you have legitimately purchased. Once you have purchased something at retail it is yours to do with as you choose. Manufacturers tend to have little or no control over a product past the first customer they sell to.

Can I use someone else’s branded products in my business?

Using someone else’s branded product as an ingredient of your own or integrating it in some way will usually not be a problem, at least not under trademark law. But merely taking another’s branded product, removing that branding and replacing it with your own is a form of trademark infringement known as “ Reverse Passing Off.”

What does “I am not authorized to sell or market their products” mean?

In short the message stated that I am not authorized to sell or market their brand products, as they did not give me permission to do so. Since I’m selling them it implies that I am selling counterfeit products of that brand and I should remove items from listing or else they will make sure I will face legal consequences.

Can I put my trademark on someone else’s product and sell it?

Can I Put My Trademark On Someone Else’s Product and Sell It As My Own? Using someone else’s branded product as an ingredient of your own or integrating it in some way will usually not be a problem, at least not under trademark law.