Sage-Tips

Does Google Tag Manager collect personal information?

We may collect information such as how the Service is used, and how and what tags are deployed. We may use this data to improve, maintain, protect and develop the Service as described in our privacy policy, but we will not share this data with any other Google product without Your consent.

Does Google Analytics track personal information?

Does Google Analytics store personal data? Yes, various data that Google Analytics cookies can collect from your end-users through your website, such as IP addresses, unique IDs and ClientIDs – is data that either directly or in combination with other data can identify an individual.

Does Google Tag Manager understand the Datalayer object?

So no matter what happens to HTML DOM, the data layer will remain the same and your tags will continue to work (unless of course, someone/ something breaks the data layer itself). GTM is a really powerful tool and understanding the data layer is the key to getting the most out of Google Tag Manager.

Does Google Tag Manager require consent?

Last year we announced that tags for Google advertising and analytics products will respect consent choices for ads cookies and analytics cookies when Consent Mode is in use. Now in Tag Manager, you’ll be able to see and customize each tag’s consent settings. You can see which types of consent each tag requires.

What is considered personal private information?

Further, PII is defined as information: (i) that directly identifies an individual (e.g., name, address, social security number or other identifying number or code, telephone number, email address, etc.) or (ii) by which an agency intends to identify specific individuals in conjunction with other data elements, i.e..

Is Google Tag Manager Hipaa compliant?

The Business Associate Agreement is a key component to HIPAA compliance between a covered entity and a business associate. Since Google explicitly states that it does not cover Google Analytics under HIPAA, we conclude that Google Analytics is not a HIPAA compliant service.