Do I need both Google Tag Manager and analytics?
Google Tag Manager can exist without Google Analytics and vice-versa. Your developers can hard-code Google Analytics codes directly to your website. But if you constantly need to publish changes, only developers can help you here.
How do I add Google Analytics tag to my website?
Basic instructions
- Sign in to your Analytics account.
- Click Admin.
- Select an account from the menu in the ACCOUNT column.
- Select a property from the menu in the PROPERTY column.
- Under PROPERTY, click Tracking Info > Tracking Code. Your Tracking ID is displayed at the top of the page.
Is Google site tag the same as Google Tag Manager?
Global Site Tag (Gtag. js) and Google Tag Manager (GTM) are both tag management systems that support the deployment of other Google tags and allows you to track events taking place on your website. js requires adding code to the source to track new events or new platforms, whereas GTM doesn’t.
Should I use Global site tag or Google Tag Manager?
It’s always better to have your website processed by a Tag management system rather than adding the codes manually. However, for legacy cases, it might be time-consuming to replace all the old codes with Google Tag Manager, so it would be better to continue using Global Site Tag.
Do I need Google Tag management with Google Analytics?
If you’re only using the base Google Analytics tracking code, you probably don’t need GTM. But if you want to track multiple systems, or do any advanced tracking in Google Analytics, then you’ll need tag management.
Should you use Google Tag Manager on your live site?
At Analytics Pros, we never recommend anyone use Google Tag Manager on their live site without a few months of training and experience. GTM is injecting code directly on the site, which means while unlikely, there is a possibility could break your website.
How does Google Tag Manager (GTM) work?
Here’s a very simple example of how GTM works. Information from one data source (your website) is shared with another data source (Analytics) through Google Tag Manager. GTM becomes very handy when you have lots of tags to manage because all of the code is stored in one place.
Can I add custom codes to my website using Google Tag Manager?
There are many more types of code that can be added to your website using GTM, including custom codes. Some people confuse Google Tag Manager with Google Analytics, asking which one should they use. Actually, the answer is that they should use both.