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Why is online marketing better than traditional marketing?
Marketing via digital platforms offers a more affordable alternative to the traditional method. They create as much impact yet costing way less. With just a few bucks you can subscribe to an email marketing provider and send transactional or direct emails to thousands of customers on your mailing list.
Participation: Social media allows artist to fan, and fan to fan, interaction to take place, while traditional media does not. 8. Proximity: Social media allows communication and interaction anywhere in the world. Traditional media is limited to the areas of the media buy.
What is the advantages of traditional media?
High local coverage and immediate [daily] delivery of your message. Excellent mass media [almost everybody reads the newspaper]. An interactive medium [people hold it, save it, write on it, cut coupons, etc.]. Flexibility in production: low cost, fast turnaround, ad shapes, size, excellent quality for inserts.
What advantages do online sources offer over traditional media?
Easy sharing: Your message gets a second life when it’s shared with others in their circles, and sharing on social media and the Web is almost effortless. (Also, something as simple as a mailing list becomes a bit obsolete when you consider the cost savings of not having to pay for ever-increasing postage rates.)
Why is new media better than traditional media?
Traditional media allows businesses to target a broad target audience through billboards, print advertising, television commercials, and more. In comparison, new media allows companies to target a narrow target audience through social media, paid online ads, and search results.
Social media marketing allows for more fluid and personalized messaging, but traditional marketing tactics are usually more static with a broader reach of audience . The two approaches also use key performance indicators, or KPIs, differently.