Table of Contents
What is the importance of testimonials?
Testimonials convey enthusiasm for and trust in your products and services, straight from your customers’ mouths or keyboards. Since they come from an unbiased third party, testimonials work well as less aggressive sales pitches, yet they still drive home key selling points.
Do customers trust testimonials?
According to BigCommerce, 72\% of consumers say positive reviews and testimonials make them trust a business more and 88\% of consumers trust online reviews as much as personal recommendations. That’s a huge amount of credibility you can leverage with some well-executed testimonials from genuine customers.
How are testimonials used in marketing?
How to use customer testimonials
- Put testimonials on your homepage. This is probably one of the most common places you see businesses displaying customer testimonials.
- Create a customer testimonial page.
- Share them on social media.
- Use them in case studies.
- Use testimonials in top-of-funnel content.
What to do when you don’t have testimonials?
Instead of using ‘testimonials’ from people who know you, try to get ‘quotable comments’ (indirect endorsements) from people your customers know. As an example: When I finished writing “Own Your Own Mailorder Business,” one of the first things I did was to have a bunch of bound manuscript copies put together.
How do you promote customer testimonials?
- 9 Ways to Promote Your Customer Testimonials.
- Feature them on your website.
- Design a testimonial page.
- Utilize case studies.
- On your Facebook cover photo.
- In your email signature.
- Through social media.
- Video testimonials are powerful.
Do customer testimonials work?
According to one study, the regular use of customer testimonials can help you generate roughly sixty-two percent more revenue not only from every customer but from every time they visit your brand. Ninety-two percent of people said that they read testimonials when considering a purchase.