Table of Contents
What is a good conversion rate for an iOS app?
In 2021, the average conversion rate in the US Apple App Store was 30.3\%. However, this figure fluctuated greatly between categories and should therefore be handled with caution….Average Conversion Rate on the App Store.
| Category | Average Conversion Rate (US App Store) |
|---|---|
| Games – Card | 6.5\% |
| Games – Board | 5.1\% |
| AVERAGE | 30.3\% |
What is a good conversion rate on apps?
The general consensus across forums, independent research and brand-provided analysis is that most apps have a 1-2\% average conversion, so hitting anything above 2\% should be considered a strong conversion rate.
What is a good freemium conversion rate?
between 2\% to 5\% percent
What Is An Ideal Freemium Conversion Rate? The “ideal” conversion rate can depend on a few factors. If you’re looking at the average, it falls between 2\% to 5\% percent of users. Some companies, like Spotify, have a much higher conversion rate (46\% in 2019), but they’re often outliers.
What does app conversion mean?
App conversions are in-app events or actions taken by a user. These actions come in the form of in-app purchases, opting in for push notifications, or adding items to a shopping cart.
How do I promote my free trial?
- Know Your Customers. If you’re going to increase free trial signups, you have to design and launch marketing campaigns that wow your visitors and make them want to sign up.
- Focus on “True Evaluators”
- Engage with Content.
- Make Signup Simple.
- Create a Trustworthy Landing Page.
- Showcase Value.
- Make Pricing Clear.
- Tweak the CTA.
What is conversion rate in Apple Store?
A conversion rate is a number of downloads (installs) divided by the number of impressions an app’s product page or listing receives (exposure). For example, if 1,000 users visit a product page and 100 of them install the app, that is a conversion rate of 10\%.