What are the platforms for programmatic advertising?

What are the platforms for programmatic advertising?

Top 5 Programmatic Advertising Platforms for 2020 and Beyond

  • SmartyAds. SmartyAds offers a full-stack programmatic advertising ecosystem to cater to brand, agency, publisher, and app developer needs.
  • TubeMogul (A Part of Adobe Advertising Cloud)
  • Simpli.fi.
  • MediaMath.
  • PubMatic.

What is the best advertising platform 2021?

Google and Facebook still reign supreme. Surveyed marketers named Google and Facebook as their top digital advertising platforms, in terms of both usage and performance. Eighty-seven percent of respondents use Google, and the same percentage uses Facebook.

Is PubMatic a DSP?

When we speak to agencies, the vast majority leverage demand side platform (DSP) data in some way. Today, in an effort to increase transparency, some SSPs, like PubMatic, are not only making more data available but also standardizing it and developing processes for easier usage on the buy-side.

What is programmatic ad buying?

In short, programmatic media or ad buying is the use of technology to automate and optimize the ad buying process in real-time. A simplified example of programmatic is the use of ad networks like AdWords, which is powered by algorithms, to serve highly targeted ads at viewers.

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What is digital advertising platform?

The best digital advertising platform is always going to be the one that gives you the best return on investment. This means being able to effectively measure results over time and testing to determine results. Don’t be scared of testing budgets across a couple of platforms and letting the data decide for you.

What is ad platform?

Answer Wiki. By an “ad platform,” are you referring to demand-side platforms, ad exchanges and ad networks, primarily? If so, these “platforms” use various differentiating features and capabilities in order to display ads on publishers’ sites – ideally, the best ad on the best site in order to generate the greatest possible ROI for the advertiser.

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