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Banner advertising refers to the use of a rectangular graphic display that stretches across the top, bottom, or sides of a website or online media property. The purpose of banner advertising is to promote a brand and/or to get visitors from the host website to go to the advertiser’s website.
The banner ad that’s widely described as the first ever was a little rectangle purchased by AT on HotWired.com in 1994. About 44 percent of the people who saw it actually clicked on it. The ad set off a chain reaction that altered the course of the advertising industry—and any other industry that overlapped with it.
What are the two types of banner ads?
The three types of banner ads listed above and by far the most prevalent – Flash, animated GIF, and static banners dominate the online world. In addition to the three primary types of banner ads, there are also different layouts, formats, and presentation styles that a banner may be displayed in.
What is banner ads in app?
Banner ads occupy a spot within an app’s layout, either at the top or bottom of the device screen. They stay on screen while users are interacting with the app, and can refresh automatically after a certain period of time. If you’re new to mobile advertising, they’re a great place to start.
A banner image (also called a “hero” image) is the big picture that you see when opening up a website design. It is usually located at the top, but its location can vary as recent design trends shift and designers try to make their websites look more unique.
__1994: __Wired.com, then known as HotWired, invents the web banner ad.
What size is a banner ad?
Standard Banner Sizes
| Name | Dimensions(px) | Weight |
|---|---|---|
| Large Rectangle | 336×280 | < 150kb |
| Banner | 468×60 | < 150kb |
| Half Banner | 234×60 | < 150kb |
| Skyscraper | 120×600 | < 150kb |