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Reach of selected social networks in the United States 2020, by age. During the third quarter of 2020, it was found that Facebook was accessed by 78 percent of U.S. internet users aged 26 to 35 years. Overall, YouTube was the most popular social platform across all age groups.
Why is Facebook a popular social media platform?
Because of its wide appeal, Facebook has attracted a significant user base, which translates to ad revenue, since companies desire to spend their ad budgets on platforms that receive the most viewership, and with 2.91 billion active users monthly, it’s hard to top Facebook.
Percentage of adults in the United States who use social networks as of February 2019, by age group
| Characteristic | Share of U.S. adults |
|---|---|
| 18-29 | 90\% |
| 30-49 | 82\% |
| 50-64 | 69\% |
| 65+ | 40\% |
What age group uses social media the most 2021?
Fully 70\% of those ages 18 to 29 say they use the platform, and those shares are statistically the same for those ages 30 to 49 (77\%) or ages 50 to 64 (73\%). Half of those 65 and older say they use the site – making Facebook and YouTube the two most used platforms among this older population.
Why do so many people use Facebook?
People use Facebook because everyone they know is there. Everything they care about is there and, on top of that, it gets people hooked on it. Facebook has over 2B people. The second social media app that comes closer to it is Instagram (also Facebook owned) – and that’s why a lot of people are using it as well -…
Do your likes on social media really matter?
The likes, comments and posts we share on social media can often seem inconsequential, but they matter. They tap into some of the very elements that make us human, our addictions, desires, anxieties and joys.
But the biggest reason we share is about other people: 78\% of people say they share because it helps them to stay connected to people. Experiments have shown that the best predictors of contagious ideas in the brain are associated with the parts that focus on thoughts about other people.
How important is your profile picture on social media?
The profile picture is the first place the eye is drawn to on Facebook and other social media sites. On Instagram, pictures with human faces are 38 percent more likely to receive likes and 32 percent more likely to attract comments. Eye-tracking studies show that online]