Sage-Tips

How do I use Google Tag Manager on my website?

Setup and install Tag Manager

1. Create an account, or use an existing account, at tagmanager.google.com. (A new container is created by default, and you can create additional containers within each account.)
2. Install the container in your website or mobile app.
3. Add and publish your tags.

Can I use Google Tag Manager on Google sites?

At the moment you can not use the Tag Manager with new GSites, as the required source code can not be placed on the pages. There is only the option to embed custom code which is inserted in sanitized iframes.

What is Google Tag Manager tag?

Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. When Tag Manager is installed, your website or app will be able to communicate with the Tag Manager servers.

What are website tags?

In digital analytics, a tag is an element included on each webpage to be measured. The tag is a small piece of code that is inserted into the page’s source code. A tagging plan makes it possible to categorise page visits and page visitors.

How do you add tags to Google sites?

Page Description – Meta Description Tag & Snippets – classic Google Sites

1. Sign in to your Google Site.
2. Navigate to the page you want to add the description to.
3. Use the More button then Page settings.
4. Add your description to the Page description box in the Page Settings dialogue box and use the Save button.

How do I improve Google Tag Manager?

8 Tips to Improve Content ROI Using Google Tag Manager

1. Analyze & measure with a tracking tool.
2. Optimize for social media retargeting.
3. Track your leads’ behavior with your CRM.
4. Automate & optimize your demand generation follow-up.
5. Increase lead interaction with chatbots.
6. Gather insights with heatmaps and recordings.

How do I add a meta tag in Google Tag Manager?

You can add them via the tag manager by inserting a custom html/javascript tag that creates additional meta tags via js in the page header.

Why is tag management important?

Tag management makes your business run more efficiently. When marketers are able to run tags without going to IT for every step in the process, the IT team can focus on other strategic goals. Likewise, marketers can get real-time data and be able to make decisions based on that data quickly.