What kind of business is IBM?

What kind of business is IBM?

technology company
International Business Machines Corporation (IBM) is a technology company. The Company segments include Cloud & Cognitive Software, Global Business Services (GBS), Systems and Global Financing.

What is IBM’s main revenue?

IBM

Logo since 1972
Headquarters in Armonk, New York
Services Consulting Outsourcing Professional services Managed services
Revenue US$73.62 billion (2020)
Operating income US$6.89 billion (2020)

How does IBM make most of its money?

IBM primarily makes money by five segments (cognitive solutions, global business services, technology services, and cloud platforms, systems, and global financing) with also innovative products such as IBM Watson and IBM Blockchain.

What is the meaning of IBM?

International Business Machines Corporation
IBM, in full International Business Machines Corporation, leading American computer manufacturer, with a major share of the market both in the United States and abroad. Its headquarters are in Armonk, New York.

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What IBM stands for?

International Business Machines
IBM/Full name

What are the core values of IBM?

IBMS’ core values are used to support our vision, shape our culture and reflect what IBMS, as a company, values. Core values are the essence of our identity, our principles and beliefs. The IBMS values provide the foundation upon which all staff perform their work and conduct themselves.

What is IBM business model?

IBM is a company of companies. Each part has a slightly different model / maturity and focus. Generally, there are Platforms, Software and Services (programme management, enterprise architecture, software implementation, systems integration and business consulting including strategy,…

Does IBM manufacture anything?

IBM still manufactures and services mainframes like this Z10. It surprises some people to hear, but IBM still makes computers. They don’t make computers that run Windows, but they still make high-end computers that run AIX , their version of Unix . They also make minicomputers and mainframes.

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What is IBM marketing strategy?

Evaluation of marketing strategy of IBM. The defensive marketing strategy involves the firm employing tactics to maintain its market share. There are several tactics that firms use for defending their market share, such as fortification, counterattack, mobile defence and strategic retreat (Ries and Trout, 2005).