Sage-Tips

What is the evolution of rural market?

Better irrigation facilities, use of fertilizers, pesticides, high- yield variety seeds, coupled with application of implements like tractors, power tillers, harvesters, pump sets and sprinklers resulted in growth of agricultural production, changing the very content of rural markets.

What is the concept of rural market in India?

The rural market consists of a number of retail sales outlets along with low price shops under the public distribution system. The government should take initiatives to encourage private shopkeepers and cooperative stores to come forward and establish their business in rural areas.

What is the development position of rural marketing in India?

Market research firm Nielsen expects India’s rural FMCG market to reach a size of US$ 100 billion by 2025. Another report by McKinsey Global Institute forecasts the annual real income per household in rural India to rise to 3.6 per cent 2025, from 2.8 per cent in the last 20 years.

What are the four age of rural marketing?

Consequently, in case of rural marketing, the marketing mix has changed from the traditional ‘4 Ps’ to the new ‘4 As’, i.e., affordability, awareness, availability and acceptability.

What is meant by rural marketing?

Rural marketing is a process of developing, pricing, promoting, and distributing rural specific goods and services leading to desired exchange with rural customers to satisfy their needs and wants, and also to achieve organizational objectives.

What is the main feature of Indian rural market?

The rural market in India is vast and scattered, and offers a plethora of opportunities in comparison to the urban sector. It covers the maximum population and regions, and thereby, the maximum number of consumers. Rural market is account for about 74\% of total Indian population.

What are the characteristics of rural marketing in India?

Features of Rural Marketing:

• Large and scattered population: ADVERTISEMENTS:
• Higher purchasing capacity: Purchasing power of the rural people is on rise.
• Market growth: The rural market is growing steadily over the years.
• 4. Development of infrastructure:
• Low standard of living:
• Traditional outlook:
• Marketing mix:

What is the main features of Indian rural market?

Unlike urban markets, the rural markets are difficult to predict, and possess special characteristics. The featured population is predominantly illiterate, have low and irregular income, lack of monthly income, and flow of income fluctuating with the monsoon winds.

What is the most important role of haats in villages?

Haats are the oldest marketing channel of India. They continue to play a vital role in the rural economy these markets provides people an opportunity not only to purchase consumer goods, but also to sell surplus agricultural and allied products. Sellers sell in one haat on one day and move to another on the next day.

What is the importance of rural marketing in India?

Due to rural marketing system, rural buyers can easily access needed standard goods and services at fair prices. In the same way, rural marketing improves rural infrastructure. Additionally, rural marketing can also improve their income. These all aspects can directly improve living standard.

What are the key challenges of Indian rural market?

Problems in Rural Marketing in India– Main Problems: Lack of Proper Communication, Low Literacy Level, Distribution Problems, Seasonal Demand and a Few Others. 9. Low per capita income, 10.

What are the different types of rural marketing in India?

Rural marketing in Indian economy can be classified mostly under the following two categories − the markets for consumer durables consists of both durable and non-durable goods the markets for agricultural products which include fertilizers, pesticides, seeds, and so on.

What are the challenges of rural markets in India?

Demand may or may not be stable. Transportation and supply chain management are the biggest challenges in rural markets. As far as by road transportation is concerned, about 50\% of Indian villages are connected by roads to the nearest big cities.

What are the opportunities in the rural market?

Opportunities in Rural Market 1 Physical Distribution and transportation. 2 Rural Market and Retail Sales Outlets. 3 Sales Force Management. 4 Marketing Communication. 5 Demand Base and Size.

How are consumer preferences changing in rural markets?

Consumer preferences in rural markets have shown a paradigm shift over the last few years. Their consumption basket looks very similar to that of urban counterparts. Premium products are replacing basic versions and brands are making their presence felt.