Table of Contents
Is SSP same as ad exchange?
We define an SSP as a platform that helps publishers monetize and manage their inventory. We define an ad exchange as a platform that allows publishers and app developers to sell inventory on an impression-by-impression basis on real-time bidding (RTB) auctions.
What is the difference between an SSP and DSP?
An SSP is the inverse of a DSP. Whereas a DSP lets advertisers buy across several different ad exchanges at the same time, an SSP lets publishers sell their ad inventory across different ad exchanges. A simple way to think about this is that DSPs are for marketers, and SSPs are for publishers.
What is the difference between ssp and DSP?
In simpler terms, an SSP is used by web owners to maximize their revenue and offer ad impressions for sale to many ad exchanges and DSPs directly. The customer, in this case, is the web owner. What is a demand-side platform (DSP)? A DSP is a platform that allows advertisers to buy multiple ad spaces from different publishers.
What is an ad exchange and how does it work?
Advertising exchanges are part of the real-time bidding process and connect to DSP’s and SSP’s to facilitate the purchase and sale of impressions. Advertisers can purchase directly from an ad exchange. What is a Demand Side Platform (DSP)?
What is an SSP platform?
Frequently regarded as sell-side platforms, SSP is a critical piece of the programmatic ecosystem that enables publishers to auction off their audience’s impressions. Supply side platform connects publishers with multiple potential buyers and offers ad placements for bidding.
What is bid and response in Mobile SSP?
Mobile SSP uses SDK to identify audiences in the app environment. Things revolve around the concept of bid – price for an ad impression. In the bid request publisher is sending the information about ad opportunity, while in the bid response advertiser sends information about the ad they would like to show.