Sage-Tips

How do I contact the media about the story?

Make contact – phone the newsdesk of your paper and tell them a brief summary of the story. Tell them you have a press release (and photo, if relevant), and find out what the best email to send it is. Make sure you get the name of who you’ve spoken to for ease of follow up.

How do you approach the media?

How to approach journalists the right way

1. Read, watch, listen. First up, you need to get to know the publications, TV programs and radio stations you want to get onto.
2. Research the journalist.
3. Tailor your pitch.
4. Build relationships with the media.
5. Follow up, don’t give up.

How do I submit a journalist story?

To sum up, follow these 5 steps:

1. Make sure your press release is newsworthy and error-free.
2. Figure out which journalists will be interested in your story and find their contact details.
3. Send your press release at the right time to increase the chances of it getting noticed.

How do you approach the media and journalists?

How to approach journalists the right way

1. Research the journalist. Once you’re familiar with the titles, look for which journalists are writing those stories and then look at the stories they’ve run in the past.
2. Tailor your pitch.
3. Build relationships with the media.
4. Follow up, don’t give up.

How do you give newspaper news?

5 tips for getting your stories printed in local newspapers

1. Pitch your story idea. Having an ongoing relationship with the editor of your local newspaper is always beneficial.
2. Research style.
3. Package your story.
4. Provide photography & videos.
5. Deliver as promised.

How do you handle the media professionally?

PR Skills: 5 Rules for Handling the Media

1. Stay Calm, Professional & Factual. Talking to a reporter should be like dealing with a cop.
2. Don’t Say Anything You Don’t Want Published.
3. Assume You’re Being Recorded.
4. Gather Data.
5. Kill the Story.

How do you respond to the press?

1. Follow the rules.
2. Respond quickly.
3. Ask for specifics.
4. Stick to what you know.
5. Speak in plain language and be brief.
6. Be pleasant, but cautious.
7. Inform your communications team.
8. 2014 Knowledge Translation Conference: Effective Media Outreach Strategies.

How do you email a journalist?

How to Send an Effective Email Pitch to Journalists

1. Get Straight to the Point. As we’ve seen in the previous article, it’s important to keep the greetings formal and to a minimum.
2. Being Relevant is Important.
3. Personalize Your Email.
4. Don’t Get Lost in the Clutter.
5. Stay Away From Attachments.
6. Follow Up, But Avoid Being Pushy.