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Can Google Analytics work without Google Tag Manager?
If you want to add Google Analytics Tracking code or events, it’s recommended to do so with GTM, because you don’t need to do constant changes in the website’s code, therefore your deployment process is faster. Google Tag Manager can exist without Google Analytics and vice-versa.
How to use UTM tracking codes
- Install Google Analytics on your website.
- Visit Google’s free Campaign URL Builder page.
- Insert the website URL and campaign information.
- Create a unique UTM tracking code (aka campaign URL) for every ad or link.
- Use the UTM tracking codes in your marketing campaigns.
How do I set up UTM tags?
Here’s how you’d go about building UTM codes in HubSpot.
- Navigate to your Analytics Tools.
- Open the Tracking URL Builder.
- Open the Tracking URL form to create a new UTM code.
- Fill in each attribute of your UTM code and click “Create.”
- Use the shortened link in your marketing campaign.
- Measure your success.
Why are my Google tags not firing?
Sometimes a tag is not firing where it should because of multiple triggers or multiple rules within a trigger. The Solution: As all tags fire as a result of trigger configurations, this is normally the best place to start when tags are not firing as intended. Start by double checking your trigger settings.
Where is UTM in Google Analytics?
Google Analytics UTM campaign parameters can be found in the Reports section under Acquisition>Campaigns>All campaigns. Just log into your Google Analytics platform and scroll down to your Acquisition Section.
What Is a UTM Tag? A UTM code is a snippet of text you can attach to the end of a URL in order to track a source, medium, and campaign name. When you attach a UTM tag to a URL, Google Analytics will tell you where your searchers are coming from and what campaign brought them to your site.
Does Google Tag Manager help you manage UTM codes?
Oh BTW, Google Tag Manager does NOT help you manage UTM codes. People sometimes confuse Google Tag Managers with UTM codes or UTM tags. Don’t make that same mistake. UTM Codes are a way for marketers to add extra info into web links, web addresses, or URLs.
What is Google Tag Manager and how does it work?
What is Google Tag Manager? Google Tag Manager is a way for marketing teams to have more control of the tracking codes embedded into websites. Instead of having to ask your tech or development team to add new tracking codes to the website’s HTML code, marketers can manage the codes that appear in the HTML directly through Google Tag Manager.
When you add a link to your website in an email or an ad, UTM tags allow you to add insight about that particular campaign so you can better understand where people are coming from and which campaigns are having the biggest impact. GTM, on the other hand, stands for Google Tag Manager.
UTM tags provide granular data in Google Analytics about which marketing channels, campaigns, and even specific messages are most effective in driving results. For instance, if we performed an analysis of the data for our website over the past year, what could we see and how could we use it?