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What is Google Tag Manager and why is it important?
Google Tag Manager (GTM) is a free tracking tool and management platform that allows the user to add marketing tags, or snippets of code, to your website to track and collect marketing data. GTM allows users to easily implement tracking tags without modifying the code while improving the information gathering process.
Why is Tag Manager important?
According to Google, “Google Tag Manager helps make tag management simple, easy and reliable by allowing marketers and webmasters to deploy website tags all in one place.” They say it’s a “simple” tool that any marketer can use without needing a web developer.
What is Google tags used for?
Tags are snippets of code which are added to a site to collect information and send it to third parties. You can use tags for all sorts of purposes, including scroll tracking, monitoring form submissions, conducting surveys, generating heat maps, remarketing, or tracking how people arrive at your site.
What does Google Tag Manager do?
Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites (variants of e-marketing tags, sometimes referred to as tracking pixels or web beacons).
Is Google Tag Manager free?
Google Tag Manager is a free resource for anyone with a Google Account that allows for the consolidation of website tags. GTM uses a single code of snippet which allows you to manage tags from a graphical user interface.
How does Google Tag Manager work?
Google Tag Manager allows customization based on the user requirements, using the user’s own set of tools. It results in better integrations based on current work processes. Google Tag Manager gives you full control over how your tags fire and are defined. Tag management allows marketers to easily manage tags onto the website.
What is Google Tag management?
Google Tag Manager. Google Tag Manager is a tag management system created by Google to manage JavaScript and HTML tags used for tracking and analytics on websites (variants of e-marketing tags, sometimes referred to as tracking pixels or web beacons ).