Table of Contents
What does Window dataLayer do?
dataLayer is a JavaScript Array, which holds data in key-value pairs. As long as it behaves like your typical JavaScript Array, it won’t be restricted to just one tool. The information in the dataLayer object above can be used by any application which has access to the global namespace of this page.
What is GTAG dataLayer?
The data layer is an object used by Google Tag Manager and gtag. js to pass information to tags. Events or variables can be passed via the data layer, and triggers can be set up based on the values of variables.
What does dataLayer push do?
DataLayer. push is a way for you/developers/3rd-party-plugins to pass some useful data to the Data Layer. And from there you can “play with it” in Google Tag Manager and use it in your tag management.
Where is the dataLayer?
It can be placed anywhere in the code (above and below Google Tag Manager container) and it will not break the event tracking within GTM. That is possible thanks to a window. dataLayer = window.
What is the dataLayer?
A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container. You can then use that information to populate variables and activate triggers in your tag configurations. Developers should read the developer documentation for more information.
How do I view dataLayer?
A third way to find your data layer information is using the console tab in developer tools. Simply type “dataLayer” into the console, and voila, there’s your data layer. Click the down arrow next to the data layer array, and you can see the different objects inside.
What is a website dataLayer?
In short, a data layer contains the data that gets generated on a web page. Let’s look at the W3 example again: A data layer is a JavaScript object called an array, shown here as “digitalData. “ You may also see it around the web as ”dataLayer“ for GTM and ”utag“ for Tealium.
What is the DataLayer?
How do I get data from DataLayer?
Pull Ecommerce Data From DataLayer using DataLayer variable Go to Google Tag Manager and navigate to variables. Within variables create a new user-defined variable. Select the variable type as datalayer. Enter the variable name as Product Name, and enter product.name in the name field.
What is a data layer in Google Tag Manager?
The data layer. Google Tag Manager functions best when deployed alongside a data layer. A data layer is a JavaScript object that is used to pass information from your website to your Tag Manager container. You can then use that information to populate variables and activate triggers in your tag configurations.
How do I use custom data in Google Tag Manager?
By default, Google Tag Manager does not recognize custom data in the Data Layer thus you cannot use it as variables. Unless you use the Data Layer Variable. In order to create a variable, you’ll need to specify the Data Layer key of which value you want to retrieve.
What is Google Tag Manager masterclass?
Google Tag Manager Masterclass for Beginners explains the essentials of the Data Layer, why is it important in GTM, how to use it properly. Intermediate Google Tag Manager course goes even deeper into the Data Layer (explaining even some technical aspects that are behind the DL).
What is the difference between Google Analytics and Google Tag Manager?
FYI – they are the same thing. Technically speaking, a Google Tag Manager Data Layer is a JavaScript array that temporarily stores the information you need and then Google Tag Manager uses that data in tag/triggers/variables (later that data can be transferred to other tools, like Google Analytics).