Sage-Tips

What are the different market research agencies?

List Of Top Market Research Companies

• Nielsen.
• IQVIA.
• Kantar.
• Gartner.
• IPSOS.
• GfK.
• IRI.
• Dynata.

What is the difference between Nielsen and Kantar?

There are a few differences to note between them – Nielsen’s numbers are a month older, for example; its numbers include sandwich spread, Kantar’s don’t – but most significant is the absence of Aldi and Lidl in Nielsen’s Scantrack read.

What are the different marketing research services offered by top consulting companies?

The Analyst Agency

• Consulting.
• Data & Analytics.
• Data Collection.
• Qualitative Consultant.
• Qualitative Research.
• Quantitative Research.
• Recruiting.
• Software & Technology.

Who uses Kantar?

Kantar has been partnering with Google since 2008 to provide global independent campaign reach and brand lift measurements services and is a Google Measurement Partner. Kantar insights and thought leadership are frequently featured on Think with Google, and Kantar serves as a Preferred Research Vendor to Google.

What is Kantar research?

Kantar is the world’s leading data, insights and consulting company. We help clients understand people and inspire growth. We have a complete, unique and rounded understanding of people around the world: how they think, feel and act, globally and locally in over 90 markets.

What is the difference between GfK and Ipsos and Nielsen and Kantar?

Nielsen and Kantar do much more media monitoring than GFK and Ipsos. Media monitoring is who watches what media, what media programs have the most viewers, what brands are spending on advertising and where. GFK and Ipsos do a lot of brand health tracking (so does Kantar), which Nielsen is not as known for.

Kantar is the largest consumer panel operator on the world. Nielsen also owns the tv ratings space. It’s been a tug of war between them all for the past 4 decades and where they are is less of a result of strategic decisions and more of a map of winners and losers in the niche

What is the difference between GfK and Nielsen?

Among the ones you mention (the multinationals) there are some diiferences in their unique solutions that they offer; for example Nielsen is the only one that has a retail measurement report as a syndicated whereas Gfk is the only one that offers a multicountry durables audit.

Who are the largest market research companies in the world?

Analysis of the industry’s make-up shows that the market research services landscape is highly concentrated. The top ten research companies, led by the six largest players – Nielsen, Kantar, QuintilesIMS, Ipsos, Gfk and IRI – generated $18 billion in fee income in 2017, accounting for nearly a quarter of the entire industry.