Table of Contents
What are the brands that no longer exist?
Sadly, these once-thriving American businesses just couldn’t keep up with the times and had to call it quits.
- Borders. 1/10.
- Pan American. 2/10.
- F.W. Woolworth. 3/10.
- Toys R Us. 4/10.
- Blockbuster. 5/10.
- Tower Records. 6/10.
- Compaq. 7/10.
- Oldsmobile. 8/10.
What is an example of a company that unsuccessfully rebranded?
Gap peformed one the fastest branding turnarounds in history. Within six days Gap reverted to their original design after announcing their new logo to the public. The Gap rebranding costed around $100 million.
What is the problem with OGC logo?
Though the logo reportedly cost £14,000 to make, the letters create the outline of a man enjoying himself when turned at a 90-degree angle. The OGC was later rolled into a new department within the U.K. government, but not before embarrassing its employees and creating this unfortunate Urban Dictionary entry.
Do brands have 2 logos?
It goes without saying that your logo is an important piece of your visual brand identity. But did you know that most businesses actually have multiple logo variations? In fact, it’s common for brands to have up to four logo variations, each of which is suitable for different print and digital use cases.
How was the Pepsi logo created?
In 1898, a pharmacy owner named Caleb Bradham invented and started to sell the so-called “Brad’s Drink”. It was then that Bradham came up with the first logo for his delicious product. It was the word “Pepsi Cola” in a red hand-written font, with the letters P and C linked with each other.
Which type of logo is best?
Combination logos are fantastic for new businesses who want the benefits of both a unique typography and a unique symbol. Abstract logos express a message through graphical elements. The human brain is better at remembering unique designs, therefore, customers are more likely to remember abstract logo types.
What does OGC logo mean?
OGC (Office of Government Commerce) There’s actually nothing wrong with the logo for the Office of Government Commerce. You can see the original (properly oriented) logo on the left, with the rotated version on the right.
What are the most creative business logos?
The Starbucks logo has been considered as one of the most creative business logos. It first appeared in 1971. Since then, this logo has seen many changes in its design. Now it is an iconic business symbol.
Do you really need a brand logo to be great?
No. Sure, it probably had a role to play, but a logo alone never powered a brand or product to stardom. Nonetheless, a well-designed brand mark is essential, but there are a few must-haves needed to make it ‘GREAT,’ and the ‘BEST EVER.’ The vibe.
Why are business logos so important?
Those badly designed logos, as well as their other websites, business cards, etc visuals, could not make people’s heads turn to their companies consistently. This is the reason that globally successful companies boast of iconic and creative business logos. These symbols have, in fact, become part of modern cultures across the world.
What do you think of the new logo used between 1987-2012?
The logo used between 1987 and 2012 wasn’t that bad. (I particularly liked the letter O that looked like Pac-Man). However, as far as design was concerned, it was a disaster. In terms of colors, the new symbol looks much friendlier. The person who chose to represent the key company products using four square windows is a genius!