Sage-Tips

Is sales enablement part of product marketing?

Product marketing is responsible for creating content that enables sales to sell more product while sales enablement is responsible for ensuring sales reps understand how and when to effectively use that content.

How do sales enablement and product marketing work together?

Product Marketing focuses on developing content assets for the sales team to use throughout the buyer journey, and Sales Enablement ensures reps know how and when to use that content to deliver great buyer experiences and close more deals.

Who Needs sales Enablement?

One fundamental premise of sales enablement is that it helps all salespeople whether you have a sales organization of one or 1,000. Therefore you need to make sure that whatever you provide to salespeople is easy to use. When designing for usability, make sure resources are easy to find and easy to apply.

What companies use sales enablement?

Top 15 Sales Enablement Vendors in 2019

• Bigtincan.
• Brainshark.
• DecisionLink.
• Flipdeck.
• Gong.io.
• ItaQuod.
• Kiite.
• Membrain.

How is product marketing different from marketing?

Product marketing vs traditional marketing. “Product marketing tends to be more strategic and analytical whereas traditional marketing tilts more towards marketing communications, project management, operations, execution, and the artistic side of marketing.

What is product Enablement?

What is Product Enablement? Product enablement helps employees at large companies gain relevant product knowledge. The term takes its name from sales enablement, the process of providing the sales team the resources they need to sell more effectively. Product enablement applies this concept to the entire company.

What are the typical responsibilities of a product marketer?

Responsibilities

• Study company products.
• Translate technical details into benefits for the user.
• Follow and analyze market trends to position products.
• Develop product marketing strategies (pricing, advertising, product launching)
• Craft compelling messages across marketing channels (landing pages, ad campaigns)

Why do companies need sales enablement?

Sales enablement is important because it prepares salespeople to conduct a more effective sales process and achieve better sales results. The right sales enablement strategy equips reps with the training, coaching and content they need to be successful.

What is the difference between sales operations and sales enablement?

Sales enablement focuses on preparing reps for buyer engagements by managing sales training and readiness programs, sales content, and other knowledge-based programs. Sales operations, on the other hand, focuses on the tactical, day-to-day activities that a sales team needs to run smoothly, such as administering a CRM.

Why do you need sales enablement?

What is a product marketing team?

A Product Marketing Manager owns the positioning, messaging, and branding of a product. They will also gather and process customer feedback, and manage some aspects of customer relations after launch.

What is product marketing responsible for?

“Product marketing is responsible for taking a product or solution to market by building the Go-To-Market strategy and driving its execution via differentiated product messaging and launches, thought leadership and awareness, demand-gen support as SME and sales enablement.”

What is sales enablement and why is it so important?

Sales enablement is responsible for ensuring salespeople understand who they are selling to, new product features and the value they can provide, which is why it’s important for product marketing and sales enablement to work together closely.

How do you ensure sales has the right training and content?

Here are four ways to ensure sales has the right training and sales content at the right time: Product marketing and sales enablement must collaboratively define the type of product content and training needed to help the buyer move from one decision stage to the next. It’s critical to help the rep know when and how to use that content effectively.

Is there a one-size-fits-all team structure for sales enablement?

Just as there is no one-size-fits-all definition of sales enablement, there is no one-size-fits-all team structure that will work at every company. The key to determining the ideal team roles for your function is to understand your mission and vision and your capacity to execute against that with your current team.

Is the vice president role critical for sales enablement implementation?

In smaller companies where executive alignment is more accessible or where sales enablement supports a low amount of reps, the vice president role may not be critical, as a director or manager may have more capacity to maintain the strategic vision for enablement while also overseeing implementation.