Sage-Tips

How do I rebrand an acquired company?

The Rebranding Process: How to Transition an Acquired Brand

1. 1) Determine the Brand Architecture for the Parent Company.
2. 2) Select a branding option before creating the brand’s new identity.
3. 3) Create the Brand Identity (logo) for the newly acquired company and prepare for use.
4. 4) Update the Brand Style Guide.

When a company taken over another one and clearly becomes the new owner it is called?

Understanding Mergers and Acquisitions When one company takes over another and establishes itself as the new owner, the purchase is called an acquisition.

What happens when a company gets acquired?

When the company is bought, it usually has an increase in its share price. An investor can sell shares on the stock exchange for the current market price at any time. When the buyout is a stock deal with no cash involved, the stock for the target company tends to trade along the same lines as the acquiring company.

What are the main problems when a new company is acquired?

Lacking a good motive for the acquisition.

Targeting the wrong company.

Overestimating synergies.

Overpaying.

Exogenous risks.

Losing the trust of important stakeholders.

Inadequate due diligence.

Failing to pull out of a deal when all evidence says you should.

Should you rebrand after an acquisition?

When companies merge or are acquired, rebranding is often necessary to assimilate the brand into the new organization. Because brand personalities can differ depending on the company, it’s important to rebrand after a buyout to create continuity throughout your corporate communication and marketing strategy.

How do you transition a brand name?

Transition the Name Slowly

1. Over communicate internally and externally.
2. Clearly articulate the “why” behind the name change.
3. Maintain links, especially in Google, to the old name.
4. Transition the name slowly (9+ months).

Is acquisition good or bad?

On the face of it, acquisitions make good business sense. An acquisition of an established company allows for a pooling of resources, a reduction in costs, access to a new customer base, and improvements to overall operational efficiency.

What are the disadvantages of acquisition?

List of the Disadvantages of an Acquisition Strategy

• It creates a clash of different cultures.
• It reduces differentiation within the marketplace.
• It can become a distraction.
• It may create confusion within the marketplace.
• It may hamper the strength of a brand.
• It can create financial fallout issues.