Table of Contents
10 Ways to Find Influencers as a New Brand
- 1- Start with hashtags.
- 2- Use Google… the smart way.
- 3- Scan competitors’ mentions & tags.
- 4- Search by keywords on YouTube.
- 5- Start following blogs and bloggers.
- 6- Use influencer tools or databases.
- 7- Recruit through your brand’s website to find influencers as a new brand.
Why do brands use social media influencers to promote their product?
The number-one goal for brands using influencer marketing is to reach new target customers. This makes sense, since an influencer campaign extends your reach to that person’s followers. Notice that the goal is simply to reach new customers, not necessarily to make a sale right off the top.
How to Use Influencer Marketing to Grow Your Social Media Audience 9.4K
- Find and follow influencers in your industry. Focus on influencers who are active social network where you have a presence and whose views are aligned with those of your company.
- Use an “ego bait” strategy to engage them.
- Reach out to them directly.
How do you ask influencers to promote your product?
Offer to extend their reach
- Share their review/post on your blog or social media profiles.
- Include their testimonial with a link on your website.
- Email your list about their review/approach.
- Promote them in any other way you can.
How do you engage with influencers?
How to Engage Influencers
- Research first. The first step in developing your influencer marketing strategy is to determine what kind of influencers you need, based on your marketing goals.
- Find common ground.
- Follow them on social media.
- Establish mutual benefits.
- Don’t be a nuisance.
What is the best way to utilize influencers?
10 Tips for Working With Social Media Influencers
- Give influencers creative control.
- Engage influencers who love what you have to offer.
- Create a mutually beneficial relationship.
- Look for dedicated audience engagement.
- Utilize influencers as reporters for your brand.
- Sponsor influencer-run contests and giveaways.
Why are influencers important for businesses?
Due to their knowledge on a certain topic, e.g. fashion or travel, followers develop a sense of trust with the individual and the content they create. It’s this relatability that makes utilising influencers a perfect way to promote your company.