Sage-Tips

Do gym memberships spike in January?

3. 12\% of Sign-ups Happen in January. As you probably well know, January is the busiest time of the year for gym owners and personal trainers. According to IHRSA figures, 12\% of all sign-ups happen at this time of year – which is proportionally more than any other month.

What percentage of people stop going to the gym?

Up to 67 percent of gym memberships go completely unused. Many gyms build their business model on the bet that most people will stay home. To help increase member retention, make your gym a place of community and social engagement.

What is a typical gym member retention rate?

71.4\%
The International Health, Racquet & Sportsclub Association (IHRSA) reports that the average retention rate for its member clubs is 71.4\%. One can argue that IHRSA member clubs tend to be the best performing in the industry, therefore, the national average re. retention is likely much lower.

How many people join a gym in January UK?

According to research from British Military Fitness, who specialise in outdoor fitness classes, 68\% of Brits make a New Year resolution to get fit and around 1/3 of them sign up for a gym membership. And, despite best intentions, many will quit before they turn the calendar to February.

How many people quit the gym in February?

February is a better time to join than January Gym rats notoriously resent the resolution seekers who crowd their gyms in January and — like clockwork — are gone by February (in fact, 4 percent of new gym goers don’t even make it past the end of January and 14 percent drop out in February).

How many people go to the gym in January?

New year good intentions never last. That post-festive period when you start out full of good intentions often never last. In fact, around 12 per cent of gym members sign up in January, and according to the Fitness Industry Association, most people have quit or stop going after 24 weeks.

What percentage of people enjoy working out?

According to the Bureau of Labor Statistics, 19.3 percent of the U.S. population was engaged in sports and exercise each day in 2019. Male participation was higher (20.7 percent) than the participation rate of women (18 percent). This included participation in sports, exercise and other active leisure activities.

Is 80\% retention rate good?

For most industries, average eight-week retention is below 20 percent. For products in the media or finance industry, an eight-week retention rate over 25 percent is considered elite. For the SaaS and e-commerce industries, over 35 percent retention is considered elite.

How many people join a gym every year?

7. Consistency is Key. In 2019, more than 62.5 million gym members visited the gym 104 days per year while 9 million non-members hit the gym an average of 24 days a year. About 18\% of members actually went to the gym consistently.

How many people attend the gym in the UK?

Around 10.3 million people in the UK are members of Gyms.

What percentage of new gym memberships start between January and March?

February comes in second in terms of new clientele, with just over 9 percent of new members joining that month, and March comes in at just under 9 percent of members. That can mean that the New Year’s rush to the gym can last much longer than one month, with traffic getting even heavier in later months.

What percentage of new gym memberships come in January?

This is pretty dismal actually if you think about it, but then I think about the standard commercial gym and I cringe a little, so it makes sense. 12\% of new gym memberships come in January come by percentage, but it actually represents about a 33-50\% increase in volume.

How much did gym attendance increase in 2018?

A FourSquare analysis between January 1 to February 8, 2018, shows that gym attendance grew by 6\%. Ironically, visits to fast-food restaurants reported a 4.6\% decline.

How many new health club members quit each year?

50\% of all new health club members quit within the first six months of signing up according to the International Health, Racquet & Sports Club Association. By March new member attendance has diminished “considerably”.

When do Americans go to the gym?

Their analysis showed that weekly gym attendance begins as early as the second day of the new year, and by January 8, Americans were making nearly 4 percent more visits than on average. From there, attendance dips back toward the full-year average the following week, but generally remains steadily above it through mid-March.