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Banner ads are intended to generate traffic to a website by linking to it. Also, web banners can function as regular, print advertisements: inform, notify about a new product, increase brand awareness and so on. However, most banners are clickable and their main function is to get clicked on.
Banner ads always needs to be visible and clickable.
What is a banner ad and how does it work?
A web banner or banner ad is a form of advertising on the World Wide Web delivered by an ad server. This form of online advertising entails embedding an advertisement into a web page. It is intended to attract traffic to a website by linking to the website of the advertiser.
Through banner advertising
As in all advertising, an effective banner ad is the product of a number of different factors, and there is no sure way to predict how well any banner ad will do. A lot of successful banner ads are the result of extensive trial and error experimentation: A Web site puts a banner ad up and monitors the response it gets.
Are affiliate banner ads dead or do they work?
The bottom line is that banner ads are not dead for affiliate marketing, you just need to use them right. Even placing a branded banner for a store with a discount at the bottom of a review of the store can work. Avoid side bars, don’t place them in a footer and the top of a page or website is fairly useless to affiliate wise.