Sage-Tips

Why are words repeated in adverts?

Repetition is used in advertising as a way to keep a brand or product in the forefront of consumer’s minds. Repetition can build brand familiarity, but it can also lead to consumer fatigue, where consumers become so tired of an ad that they tune out or actively avoid the product.

When was the golden age of advertising?

The 1960s through the late 1980s have been characterized as the “Golden Age of Advertising.” It was a time of big ideas, three-martini lunches and larger-than-life personalities who graced both the society pages and the business columns.

Why were advertisements so successful in the 1950s?

Advertising boomed in the 1950s because of America’s culture at the time and TV’s massive reach. Consumer consumption peaked at a historically high level. The end of World War II signaled the end of a thrift-based consciousness that Americans had held since the Great Depression.

What invention had the greatest impact on advertising?

The internet has revolutionized advertising in the most astounding way. Not only has it changed the way ads are broadcast, but it’s changed the way consumers act towards them.

Why do commercials play over and over?

In the case of traditional advertising, the repetition is probably to make it stick in your mind. Because the site can only contract so many companies that want to advertise on these breaks, it means that they play the same few commercials over and over and over.

Why is alliteration used in advertising?

Businesses and advertisers use alliteration to call attention to company names and products. Many famous quotes and sayings also use alliteration. This is because the repetition of consonant sounds at the beginning of words allow rhythm and musicality.

Who said dont leave home without it?

American Express
The famous ‘Don’t Leave Home Without Them’ tagline became synonymous with American Express traveller’s cheques from the mid seventies through to the late 90s – making it one of the most successful campaigns of all time.

Why was advertising so big in the 60s?

In the 1960s, advertisers (much like today) set their sights on attracting a younger demographic. Teenagers, who were forming their own unique culture, were seen as an extremely lucrative target market. Keep in mind, about half of the population was under the age of 25 at this time.

Why were advertisements so successful in the 1920s?

Why were advertisements so successful in the 1920s? Widespread advertising meant that certain brand names became nationally known. A new form of mass entertainment—radio—provided advertisers a way of reaching huge audiences.

How many ads were on TV in the 1970s?

The American Association of Advertising Agencies estimated that in the 1970s alone, consumers would be exposed up to 1,600 ads a day. With TV programming now completely in color (as of 1972) and sales of color TVs finally outpacing B&W, television became a more sought-after medium for advertising.

How has print advertising changed over the years?

The harmony of copy and design, and the balance therein, has varied considerably. From the copy heavy ads of the early 20th century to the increasingly experimental and image driven ads of today, it is obvious that both the standards and the trends in print advertising are ever-changing.

What were the most frowned upon advertising practices in the 1970s?

On of the most frowned-upon practices of 1970’s advertising was subliminal messaging. Sexually charged words and photos were hidden in ice cubes, the folds of clothing, anywhere to get the target audience to associate the brand with innate desires.

What did print advertising look like in the 1910s?

Print advertisements in the 1910s still resembled the visually crowded and copy-heavy ads of the 19th century. However, we see the seeds of the modern print ad being planted here: though these ads rely on long body copy, the decade did manage to produce some iconic images such as the ‘I Want You’ ad for the US Army.