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Siren
So who is the woman on the cover of the most popular coffee chain ever? She is a Siren, a 16th century Norse twin-tailed mermaid. The Siren signifies the maritime history of coffee and the seaports of Seattle, the city where Starbucks originated.
What is the story behind Starbucks?
Starbucks was founded by Jerry Baldwin, Gordon Bowker, and Zev Siegl, opening its first store in 1971 near the historic Pike Place Market in Seattle. By the early 1980s Starbucks had opened four stores in Seattle that stood out from the competitors with their top-quality fresh-roasted coffees.
Why is the Starbucks logo a mermaid with two tails?
The Origins Of The Siren The double-tailed mermaid appears to be a reference to an Italian medieval character Starbucks has claimed as “Norse”–but in any case, the imagery, born from a maritime book, inspired its founders to make her the logo of the Seattle coffee shop.
Why did Starbucks change their logo?
“Starbucks wanted the new logo and visual identity system to say as much about its future as it did about its past. embraces and respects our heritage and at the same time, evolves us to a point where we will feel it’s more suitable for the future. The new interpretation of the logo …
What does Starbucks logo upside down mean?
It said:” Conspiracy theorists believe that the changes were made to hide Starbucks’s true intent: Rotated the logo upside-down, the siren’s out-of-place tail appears more at home as the horns of Baphomet.” The Starbucks Company has a long history with Satanism. The story actually has its relation to Satanism.
Where did Starbucks get its logo?
Starbucks says their original logo was “derived from a twin-tailed siren in an old sixteenth-century Norse woodcut.” It actually seems they misspoke — the term “Norse” properly refers to Viking-era Scandinavia, so a better term to use would have been “Nordic.”
What does Starbucks mission statement mean?
to inspire and nurture the human spirit
Our mission: to inspire and nurture the human spirit – one person, one cup and one neighbourhood at a time.
What is the meaning of the word Starbucks?
The name of one mining town, Starbos, stood out to Bowker. He immediately thought of the first mate on the Pequod: Starbuck. The company says its name “evoked the romance of the high seas and the seafaring tradition of the early coffee traders,” but Bowker brushes that off.
Is Medusa the Starbucks logo?
According to the Starbucks blog, she was chosen as the logo because Starbucks was looking for a nautical theme to capture the spirit of Seattle. Chances are you’re familiar with the name Versace, even if it’s only as “that word printed on things I can’t afford.” Just as iconic is the logo, based on Medusa.
Why is the Starbucks logo green?
Color. The colors used in Starbucks’ logo include deep green and white. The green stands as the background color, while the white is used for the main siren symbol. The designers wanted them the green color to be representative of the positive way the brand treats its customers as well as its partners.
What is Starbucks logo called?
the siren
From its small beginnings in 1971, the Starbucks logo design has always been a two-tailed mermaid. These days, we call her by her proper name – the siren, even though the newest logo design doesn’t explicitly show that she has two tails.