Sage-Tips

What is the first step in customer discovery and what can be said of the business model?

The first step in customer discovery is to understand the problem—the specific pain point you are trying to solve.

How do you validate a potential customer?

How to test and validate your product idea with customers

1. Ask yourself these 3 questions.
2. Create a value statement.
3. Evaluate search volume.
4. Join the conversation.
5. Engage with your potential customers.
6. Analyze their responses.
7. Develop an MVP.

What is the importance of customer discovery?

Customer discovery should always preceed the creation of any marketing or commercialization plans. You need to know what you are selling to whom and why they want to buy it before you begin any marketing procedures. This is why customer discovery is key.

What is the goal of the customer discovery process?

Customer Discovery is the process of focusing on four blocks of the lean canvas, developing assumptions, and turning those assumptions into hypotheses which founders will then go out and test.

How do you conduct a customer discovery?

Customer Discovery in 4 Steps

1. Step One: Define a Hypothesis. The first step is to form a hypothesis that defines both the problem and the solution you are proposing.
2. Step Two: Define Your Assumptions.
3. Step Three: Ask (Good) Questions.
4. Step Four: Evaluate and Refine.

How do you validate customer concerns?

Questions to Use When Validating Customer Pain Points

1. Elaborate on the problems you are willing to solve, one by one.
2. Ask them how to show you how they currently solve each problem.
3. Let them talk about what they love and hate about it.
4. Ask which other tools/approach they are using.

How do I run a customer discovery interview?

10 Tips To Conduct Customer Discovery Interviews

1. Come prepared, have it clear in your mind what you want and how to get it.
2. Smile and be kind, interviews contribute to making the whole process more human.
3. Create a connection when meeting customers.
4. Keep in mind that it’s an opportunity to learn, not to sell.

What is the link between organizations and need for predictability?

As people turned from hunting to farming, then to manufacturing, the link between organizations and the need for predictability became more complex. People joined organizations to make their lives more predictable, and those organizations depended on other organizations to perform certain activities in a predictable manner.

What should I tell my client during discovery?

You should also tell your client to carefully distinguish between things that he or she knows first hand and things that they have been told by others. Both types of evidence are properly discoverable but should be clearly delineated. Get your client into your office a few days before the discovery and role play the process.

What is the power of predictability in virtual organizations?

The Power of Predictability. Nowhere is the notion of predictability more threatened than in the virtual organization, in which individuals are left to fend for themselves, much like the solo hunter. In fact, judged by the standard of predictability, the virtual organization is not much of an organization at all.

How to do customer discovery for your idea?

To get started on your own journey, here is our simple 4 step guide to performing Customer Discovery for your startup or idea. The first step is to form a hypothesis that defines both the problem and the solution you are proposing. A simple way to frame this is to fill in the following sentence: My idea solves [insert problem] by [insert solution].