Table of Contents
What is difference between GTM and GA?
GA is the analytics tool that provides reports about activity on your site. GTM is a tag manager that can output tags based on defined rules. So for example, you can either implement your GA code on your site directly, or you can implement the GTM code and use GTM to output the GA code.
How do I track custom events with Google Tag Manager and Google Analytics?
In Google Tag Manager, go to Triggers > Trigger Configuration > New > Just Links. Leave all the settings as they are and name the trigger All Link Clicks (or anything else). Save it and refresh the preview and debug mode. Go to the page where you wish to track outbound links with Google Tag Manager.
What is the relationship between event and event goals Google Analytics?
The main difference between a goal and an event in Google Analytics is that goals are tied to actions that affect website revenue, while events track website behavior that does not have to do with reaching a specific page on your site.
Where are events in Google Analytics?
To see Events reports:
- Sign in to Google Analytics.
- Navigate to your view.
- Open Reports.
- Select Behavior > Events.
What is Tag Manager in Google Analytics?
Google Tag Manager is a tag management system (TMS) that allows you to quickly and easily update measurement codes and related code fragments collectively known as tags on your website or mobile app. When Tag Manager is installed, your website or app will be able to communicate with the Tag Manager servers.
What are tags in Google Analytics?
A tag is snippet of JavaScript that sends information to a third party, such as Google. Tags collect data, target your ad campaigns, track ads, and perform other functions. The Analytics tracking code is an example of a tag.
What is Google Analytics event tag?
Google Tag Manager Events are user actions with web page elements (“DOM elements”) that are triggered by your browser and sent into the Tag Manager data layer so that they can be used to set up triggers. Set your Google Analytics Tracking ID. Choose “Event” for the track type.
What is Google Analytics event category?
What is Event Category in Google Analytics Event Tracking? The ‘event category’ is the name assigned to the group of similar events you want to track. You can use any value of type ‘text’ as an event category. This is basically the element the user interacted with on the web page, for example, video.