Sage-Tips

Does GTM affect performance?

An empty GTM container did a minimal impact on page speed. The biggest offenders can be tags that you add to that container. But every tag is different and the impact can vary. Therefore, the final result is “It depends”.

What are some ways to optimize the loading time of a web page?

How to improve page load time

1. Configure a fast infrastructure or use a fast host.
2. Use a CDN.
3. Use Gzip for file compression.
4. Reduce the number of HTTP requests.
5. Minify CSS and JavaScript.
6. Streamline your HTML.
7. Optimize images for faster page load time.
8. Clean up your media library.

What affects page load times?

There are many different factors that affect page load time. The speed at which a page loads depends on the hosting server, amount of bandwidth in transit, and web page design – as well as the number, type, and weight of elements on the page. Other factors include user location, device, and browser type.

How long do GTM changes take?

It does not take hours. Publishing a new container will immediately create a new gtm. js file with your changes. New visitors will receive the new file immediately.

How do I optimize GTM?

Open the Analytics page view tag for the Analytics property linked to your Optimize container. Click Tag Configuration > Advanced Settings > Tag Sequencing. Check the box to fire a tag before this tag fires. Under the Setup Tag heading, click the menu and select the desired Optimize tag.

How can I improve my GTM?

So let’s dive in.

1. Consolidate Tags.
2. Switch custom scripts out for built-in tag templates (if applicable)
3. Migrate marketing and all 3rd party tracking codes to GTM.
4. Delete obsolete tags, triggers and variables.
5. Efficiently utilize variables.
6. Declare a naming convention.
7. Keep a clean workspace.

What are three ways to reduce page load time?

10 Tips for Decreasing Web Page Load Times

• Check the Current Speed of the Website.
• Optimize Your Images.
• Don’t Scale Down Images.
• Compress and Optimize Your Content.
• Put Stylesheet References at the Top.
• Put Script References at the Bottom.
• Place JavaScript and CSS in External Files.
• Minimize HTTP Requests.

What is a good page load time?

If you want a quick answer, the Google recommended page load time is under two seconds: “Two seconds is the threshold for ecommerce website acceptability. At Google, we aim for under a half-second.” Fast matters, especially when it comes to customer service.

What causes website to load slowly?

A large volume of unoptimized images is usually the most common reason behind website slowness. High-resolution images can consume lots of bandwidth while loading. Uploading larger sized images and then scaling them down can unnecessarily increase the size of your web page – causing your website to load slowly.

What should you not do with GTM?

10 Google Tag Manager Mistakes You Don’t Want to Make

1. Using the wrong Google Tag Manager container ID.
2. Forgetting to publish the Google Tag Manager container.
3. Setting up your tracking tags via GTM (but forgetting to remove the snippets already hardcoded on the site)
4. Not refreshing GTM preview mode or browser tab.

How do I know if my GTM is fired?

How do I know if Google Tag Manager is working?

1. Check the source code of the website by right-clicking on any of the web pages and selecting ‘View page source’ then find the GTM container code, if it is present that means Google Tag Manager is working.
2. Use Google Tag manager’s preview and debug mode.

What is Google optimize GTM?

Set up an Optimize tag with Tag Manager. Google Optimize allows you to test variants of web pages and see how they perform against an objective that you specify. It monitors the performance of your experiment, and tells you which variant is best.

What is datadata layer in Google Tag Manager (GTM)?

Data Layer is one of the main Google Tag Manager concepts which ensures maximum flexibility, portability, and ease of implementation. Without it, GTM would just not work. It is what keeps your tag management running properly. It is the key to unlocking Google Tag Manager’s potential.

Does Google Tag Manager (GTM) really speed up your website?

One of the main selling points of Google Tag Manager to marketers (that you can notice even on their landing page) is that it optimizes page speed or pages can load faster. But is that really true? Does GTM (or any other tag management solution) really give wings to your website? The short answer is: it depends.

Does an empty GTM container affect page speed?

An empty GTM container did a minimal impact on page speed. The biggest offenders can be tags that you add to that container. But every tag is different and the impact can vary. Therefore, the final result is “It depends”.

How to improve page speed in GTM?

Server-side tracking (when GTM will release that) should definitely improve the page performance. Hopefully, this feature will be released later this year. You should not measure page speed while having GTM preview and debug mode enabled (because it adds an additional load to the browser that your visitors will not experience).