Sage-Tips

Which is better Google Analytics 4 or Universal Analytics?

Analytics creates a single user journey from all the data that is associated with the same user ID. Unlike Universal Analytics, a Google Analytics 4 property incorporates User ID natively across all reporting, analysis and insights and does not require a separate User-ID reporting view.

Is Universal Analytics the same as Google Analytics?

For those who are in a hurry, here’s a short answer: There is no difference between Google Analytics and Universal Analytics. They are the same thing. All newly created Web Properties in Google Analytics are Universal Analytics properties, so you don’t need to do any additional configuration.

Is Google Analytics 4 better?

Conclusion. Google Analytics 4 is on track to be more powerful than Universal Analytics and provide more relevant data about why users are on your site and/or app. It allows you to combine the data from multiple data streams into one property and more accurately attribute actions to users across devices.

Should I switch to Google Analytics 4?

The short answer is Yes, you should upgrade to Google Analytics 4, also called GA4. It simply means that you will have a new Google Analytics 4 property that you can collect data in. Having both Universal Analytics and Google Analytics 4 properties means that you can collect data in both the properties.

Why is it called Google Analytics 4?

Google Analytics has undergone many versions since its inception. It is currently on its 4th iteration of the platform which is called GA4. This move indicates efforts by Google to integrate GA and its free users into their wider cloud offering.

How does Google Analytics 4 Work?

When you click GA4 Setup Assistant, you create a Google Analytics 4 property that collects data alongside your existing Universal Analytics property. Your Universal Analytics property is left unchanged and continues to collect data — you can always access it via the property selector or Admin screen.

Why is Google Analytics 4 Important?

The new Google Analytics 4 property provides a more complete cross-channel view of the customer lifecycle and puts that information to use with predictive marketing features, providing marketers with more information and efficient ways to act on those insights.

Will Google Analytics 4 Replace Universal Analytics?

GA4 will eventually replace the current version of Google Analytics called Universal Analytics (UA). GA4 was released in October 2020 and is now the default version of GA for new properties. It is still possible to set up a UA property for now but it likely won’t remain an option for long.

What is a Google Analytics 4 Property Name?

Meet the next generation of Google Analytics. Google Analytics 4 (formerly known as “App + Web”) is a new kind of property, with different reports than what you’re used to seeing in Universal Analytics properties.

What is Google Universal Analytics?

Universal Analytics is the most current data collection technology for web-based Analytics. It uses the analytics. js tracking code for websites, an SDK for mobile apps, and the Measurement Protocol for other digital devices.

How does Google use analytics?

Google Analytics is a simple, easy-to-use tool that helps website owners measure how users interact with website content. As a user navigates between web pages, Google Analytics provides website owners JavaScript tags (libraries) to record information about the page a user has seen, for example the URL of the page.

How do I delete property from Google Analytics?

To remove a property from your account: Log into your Google Analytics account. Once logged in, find the property that you want to delete. Select Property Settings under the middle Property column. You will receive a prompt to move property to trash can, select Delete property button.

What is Google Analytics API?

An API is an Application Programming Interface. It allows developers who are creating applications to communicate with another application. So the Google Analytics API allows developers to query Google Analytics and pull back data which they can then store in their database and use in their application.