What methods does AppsFlyer use in order to attribute installs?

What methods does AppsFlyer use in order to attribute installs?

AppsFlyer queries the relevant SRNs using the unique device ID of the new install. The query uses Mobile Measurement Partners (MMP) APIs as defined by the SRNs. Based on the response, AppsFlyer may attribute the new uses to an SRN.

How do I track installs in AppsFlyer?

For AppsFlyer you need to implement their installation tracking – basically their broadcast receiver that catches the INSTALL_REFERRER intent (also set the appropriate permissions for your app). And then put: AppsFlyerLib. getInstance().

What is AppsFlyer Quora?

Server. AppsFlyer is the world’s leading mobile attribution & marketing analytics platform, helping app marketers around the world make better decisions. Our AppsFlyer destination code is open-source. You can browse the code on GitHub for iOS and Android.

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What is install in AppsFlyer?

An install referrer, otherwise known as a Google install referrer, is an identifier unique to Android devices which enables marketers to attribute ad activity to media sources for Google Play Store apps (also supported for some other stores, such as the Huawei Store).

Is AppsFlyer MMP?

AppsFlyer is excited to announce that it is now an official Facebook Mobile Measurement Partner. Facebook mobile app install ads is a new mobile ad unit that gives mobile app developers an effective way to advertise their iOS and Android apps to the right audience, drive installs and increase app discovery.

How does AppsFlyer tracking work?

How AppsFlyer works. By integrating AppsFlyer SDK into your apps and configuring your media sources in AppsFlyer’s friendly UI, attribution data is automatically collected for your apps. AppsFlyer also offers advanced tools and APIs, anti-fraud protection, audience segmentation, cost-data integration, and more.

How do I use AppsFlyer?

Your actual time requirements may vary.

  1. Step 1: Account setup. Item.
  2. Step 2: App setup. Complete these items for every app you want to work with in AppsFlyer.
  3. Step 3: SDK integration. Complete these items for every app you’ve defined in AppsFlyer (step 2)
  4. Step 4: Attribution setup.
  5. Step 5: Additional setup.
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What is AppsFlyer OneLink?

OneLink leverages Apple and Android’s deep linking mechanisms (iOS Universal Links and Android App Links, respectively), allowing you to create a single link that automatically determines the best way to route your users so that they always arrive at their destination regardless of channel, platform, or OS.

What is MMP tool?

A mobile measurement partner, or MMP, is a company that helps apps measure campaign performance across advertising marketing channels, media sources, and ad networks.